Our Blog

Google AdWords: What is AdWords and How Does it Work?

Kerrie Luginbill

What is Google AdWords?

(Complete side note: believe it or not, prior to writing this blog I spent about 10 minutes trying to rationalize whether it would be correct to say "What is Google AdWords" or "What are Google AdWords." I settled on the verb "is" due to the fact that AdWords is considered a platform - singular. Please ignore the inconsistency in my drawing!)

Google AdWords is Google's advertising platform in which online advertisers bid on keywords in varying amounts in order for their clickable ads to appear in Google's search results (and Google's partners' search results).

Example:

Below is an example of the different ways your business can show up in search engine results, this example is from Old Town Media SEO client, Rodizio Grill. 

 

So...How does AdWords Work?

Google AdWords is kind of like an onion... there are a lot of layers and if you've never used AdWords before, it can get pretty confusing.

You start with determining your c...

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Online Reviews: Why Your Business Should Take Them Seriously

Kayti Christian

Picture this - it's Friday night and my husband and I are trying to decide where to eat dinner. We are rattling off the names of our favorite restaurants before I remember a new pizza place just opened in Old Town.

Before we finalize our decision though, I instinctively reach for my laptop to check the online reviews. If the place has 4-5 stars, I'm sold; anything less than 2.5 stars and I will probably reconsider.

And it's not just me. A 2013 study from Search Engine Land shows, not only do "85% of consumers say that they read online reviews for local businesses, but 79% of consumers trust online reviews as much as personal recommendations."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reviews are important and they are everywhere.

Have you noticed when you visit a Facebook b...

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Choosing an IT Partner

Miles Kailburn

Computer problem

As a web hosting provider and a developer of websites, we work hand-in-hand with our client’s IT provider to ensure a smooth launch.  This allows us to work with dozens of vendors from the Northern Colorado area as well as nationally.  All of them bring value to a project and we have compiled a brief list of the questions we would suggest asking when researching your own IT vendor.

What is your average response time for small issues as well as large outages?
How many technicians will be working on my account on a routine basis and how are the technicians backed up to provide redundant coverage?
Does the vendor contain any special certifications that your business utilizes?  Software and hardware vendors such as HP, Dell, VMWare, Oracle and Cisco all provide training that is very specific to their hardware and may be worth looking at depending on your implementation of their hardware.
How does the IT vendor get to know your needs?  How thorough is their client assess...

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Skip the Niche: How to Pick the Perfect Web Company

Kerrie Luginbill

MakesASite

Financial. Medical. Automotive. Government. Law. Agriculture.

Name an industry and no doubt there's a website company out there trying to capitalize on it. From restaurants and bars to investment firms, there will always be companies claiming that they are the best possible fit for your website and marketing needs due to being "industry specific." They'll sell you on their experience, understanding of the industry and, of course, expertise when it comes to your target audience... but how do you know that they'll be a good fit for you? 

I'm a firm believer that marketing and web design should not be cookie cutter items on your businesses shopping list. Your website, specifically, is your storefront in the digital world! Not only is it important, but it's probably one of the larger marketing expenses you're going to face - so you're going to want to do it right!

So how does one pick a good web company?

There's a lot that goes into making a website - and even more goes into...

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Heartbleed Vulnerability and What You Need To Know

Miles Kailburn

freeimage-8094823-web

For those of you that have heard any mention of the SSL Heartbleed vulnerability in the news this week, Mashable has put together a list of sites that are possibly affected and which ones are not so that you can change passwords accordingly. For those of you running your own websites, the vulnerability only applies to you if you have an SSL certificate (for processing payments or other encrypted data) AND your web host is running a specific implementation of OpenSSL. Our servers do not run the version in question and therefore our customer's SSL enabled sites should require no changes or updates from their customers....

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Fort Collins Chamber of Commerce SEO Presentation

Kerrie Luginbill

Today, Kerrie is going to be talking about some SEO Tips Anyone Can Do! at the April Fort Collins Chamber of Commerce Knowledge Bites.

To download the PDF of Kerrie's SEO Presentation, Click here!...

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Reducing Cost of Ownership on Your New Site

Mike Selander

moneymoney

Something that we frequently run into is clients who don't expect a recurring cost with their website. After all, they spent a lot of money on building the site to begin with, and hearing that your brand spanking new website will need maintenance costs can be a shock. Today we have some tips to help you keep those costs to a bare minimum.

Update Your Own Content

This is one of the biggest recurring items that we run into. We build websites on WordPress - one of the most powerful and easy-to-use content management systems on the web. If you have used Microsoft Word before, you can change almost all of the content on your website in a breeze. However, if we do it we have to charge at least 15 minutes of time, no matter how small the change, due to the lost productivity of switching tasks (it takes an average of 20 minutes to get back to a task after changing to another).

This simple item will save you hundreds of dollars over the life of your website.

Anticipate your N...

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Why We Don’t Use Jetpack

Mike Selander

featured

If you've used WordPress for any amount of time, you've no doubt heard of a plugin called Jetpack. This plugin is Automattic's go-to plugin for all of the functionality that they choose not to bundle within WordPress core. It has a lot of useful functionality such as stats, social media posting, subscriptions, and more. It's also a huge mess.

While some of the functionality that you get from Jetpack is useful, the trade offs are far from worth it.

You have to register to use it

You are required to create a WordPress.com account to use the modules on this plugin. The only reason for this is so that Automattic can advertise certain products to you and track your usage, and it provides no value to you. Only the inconvenience of creating yet another online account.

Most of the modules come pre-activated

A module is kind of like a sub-plugin. Jetpack comes with 32 modules such as stats, publicize (the ability to post to Facebook or Twitter directly), or improved com...

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Why Your Facebook Engagement Sucks

Kerrie Luginbill

FeaturedJim

Facebook.

You've spent countless hours and good money on your Facebook marketing strategy. You prepared highly targeted and strategic advertising campaigns to drive up your like count and you come up with engaging content to post regularly. You boost your posts when you see a dip in organic reach and you've been consistently advertising to new prospects for months.

So why does your Facebook engagement continue to drop?

Facebook is the world's largest social networking site with more than 1 billion active users to date, the possibilities for reaching your target audience are endless. It's become one of the most integral pieces of the marketing puzzle for businesses and brands around the world.

Facebook has more than 15 million business pages to date and its $1.8 billion overall ad revenue was up 66 percent in Q3 of 2013. What does that say about Facebook? It says there are a lot of Facebook business pages and a lot of them are spending money on advertising.

Let's talk a...

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3 Tips to Improve Your Communication Skills

Kayti Christian

 

You went to school to learn how to communicate?

 

I never expected to earn a degree in Communication Studies and, to be honest, I thought it was more of an ‘I don’t know what I want to do with my life, so I chose this’ type of degree. But, after two years of major hopping, I finally decided to earn my Bachelor’s in Communication Studies.

I completed numerous classes in professional, interpersonal, and online communication all while learning the various ways people interpret words, symbols, and body language. The degree in itself was fascinating and I was forced to face my terrible communication skills. Most importantly though, I learned communication is not ‘easy’ or ‘natural,’ but rather it should be studied, learned, and constantly improved upon.

Here are a few tips I like to carry with me when communicating in my personal life and the workplace:

Stay off your phone. I live, breath, and consistently struggle with this rule. It sound...

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