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Working Smarter: Chunking

Kerrie Luginbill

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I noticed yesterday, as I sat staring at my four page to-do list at 4 p.m., that I needed to come up with a plan to work smarter. 

Note that I said smarter and not harder. I'm not against working hard, I think working hard is imperative for long-term success. But I already know I work hard, the question is do I work smart? 

In an attempt to work smarter and encourage my team to work smarter, I have decided to incorporate a process labeled "chunking" into my workday routine.

(Yes, I actually wrote down the definition of chunking on the whiteboard so everyone at Old Town Media has to stare at it while in the office).

So, what is chunking?

Chunking is a sorting process that helps efficiency and, in a literal sense, helps with crossing things off your to-do list faster.

According to an article in the New Zealand Herald, there are three styles of chunking:

1. Chunk up to identify the bigger elements of a task, looking for the bigger picture.

2. Chunk...

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Why Patience Is The Key To Social Marketing

Aditi Datta

Got Patience?

Patience is a virtue

There's no doubt about that. But in our world of instant gratification, we tend to forget that things take time.

Most recently, I've found that business owners are growing increasingly frustrated with social media and the not always immediate return of investment. So despite what some "social media experts" might lead you to believe, building a stable social presence takes time, effort and patience - like any normal relationship. Similar to how there is no magical potion to convince someone to fall in love with you, it is nearly impossible to speed up the formation of your online presence.

Let's start with the fundamentals.

The point of social marketing, especially for businesses, is to establish brand loyalty. This means that customers trust you, value the content you are providing and consider you an expert in your field. In order to get to this point, we must accept a few key things:

1. Committing to social media is like getting marri...

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WordPress 4.0.1 Security Update

Mike Selander

WordPress just released a late-cycle security update for version 4.0. This update fixes several light potential issues including admin-side cross-site scripting. None of these issues are extremely urgent, but it's worth it to update your installation if you're on 4.0 already.

The Problems:

The main issue is a series of admin-side cross-site scripting vulnerabilities that would require someone to already have an author account on your website to exploit. Basically, this applies to almost no one but it's good to lock it down anyway. The other issues involve several password exploitation issues. None of these issues are likely to affect most business owners.

Should You Update?

The only issue that anyone has run into so far is issues with shortcodes that are incorrectly created by a plugin - however, we haven't seen any issues with our clients and this problem yet. If you are already on WP 4.0 then hit update with no fear - the update shouldn't break any functionalit...

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Old Town Media Designs & Develops New Colorado Eagles Mobile App

Kerrie Luginbill

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The Colorado Eagles are proud to announce their brand new mobile app available in the Apple and Android stores. The new “Colorado Eagles Mobile App” has been developed locally by Old Town Media.

The brand new Colorado Eagles Mobile App has great new features such as real-time scoring, game notes, last-game results, team roster and even a cowbell sound! The most important feature of the app is that fans will be able to register for a new Colorado Eagles Custom Polaris Ranger 570  courtesy of our client Fort Collins Motorsports, valued at $20,000! Simply download the new Colorado Eagles app and on the homepage there is a picture and link “ENTER TO WIN, 2015 POLARIS RANGER UTV!”

About The Colorado Eagles:

There is no shortage of hockey to be thankful for this season! The Eagles take on the Ontario Reign on Wed. Nov. 26th, Fri. Nov. 28th and Sat. Nov. 29th! The Nov. 29th match-up is extra-special as it is the Eagles first annual “Stick Up for Kids” game presented ...

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Shop Local this Holiday Season

Kerrie Luginbill

ShopLocal

At Old Town Media, we have the pleasure of working with many locally owned and operated businesses, and while not all of our clients are located in Fort Collins, or even Colorado, a large majority of them are right in our backyard.

We want to encourage the Fort Collins community to shop local this holiday season! Yes, this is a plug for our clients, but it's also our way of reminding you of what great treasures are located in Fort Collins.

"Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come out of nowhere."

– Paul Ryan

Here are some of Old Town Media's locally owned & operated clients to support this holiday season! 

 ...

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5 Important SEO Strategies to Remember

Cassidy Lundmark

We know how important your website is…but what good is a website if no one can find it? The Internet is increasingly competitive and constantly changing and it is essential that your website shows up on search engine results in order for you to run a successful business. We are continuously researching the new algorithms and updating our strategies to keep our client’s websites high in search engine rankings.

The goal of any business’ website is for people to first find it and then click on it! So how do you make your presence known and how do you achieve your goal of visitors clicking on your site?

According to a recent study from Conductor, 64% of website traffic is generated from organic searches - not from paid results such as Google AdWords. Optimizing where you show up organically in search results is done through SEO, an essential marketing strategy in order to have a successful online presence, so how does it all work?

Here are five important SEO strategies...

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Facebook Announces Change for January 2015

Kayti Christian

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Facebook is at it again.

According to an article this morning from The Guardian, "Facebook’s latest tweak to its news feed algorithm will squeeze out posts that it sees as “overly promotional” from pages on the social network."

The change is set to take place at the beginning of 2015 and will affect all pages and brands, regardless of the number of fans or engagement.

According to Facebook, the decision for the change came as a result to a user survey.

“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and pages they care about, and less promotional content,” explained Facebook in a blog post.

 

What does this mean for your Facebook business or brand page?

1. Avoid Promotional Content in Posts. While it may seem like the primary reason for your Facebook page, it isn't going to work anymo...

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Public Service Announcement: Holiday Marketing No-No’s

Kerrie Luginbill

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Thanksgiving is just around the corner and that only means one thing: holiday marketing is about to take over.

Don't get us wrong, while we love Christmas colors, pine trees, ornaments and big, fluffy bows, we advise businesses to use caution when creating holiday themed marketing materials. One wrong reindeer can turn your design into a design-nightmare.

Here are our big NO-NO's for your holiday marketing materials:

Stop mixing red and green. We know you're trying to be festive, but it is really hard on the eyes... and it strongly resembles a colorblindness test.

Pick just one holiday theme per marketing piece... unless you're going for that ugly sweater party look.

Be careful who you may offend by associating your product with a holiday deeply rooted in religion and tradition. No one wants to see Santa smoking.

And finally, steer clear of holiday stock photos. 

 

So remember...

...

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The Power of The Hashtag

Aditi Datta

Hashtag

Hashtags are everywhere. In just the past few years, the simple symbol has transformed and is now heavily incorporated into various facets of our lives. Don’t believe me? Take a minute to read through this short list of hashtags, determine how many you recognize and then consider where you’ve seen them.

#YesAllWomen, #TBT, #NoFilter, #ALSIceBucketChallenge, #LetItGrow, #DENvsSEA,#IfIWasInCharge, #yoga, #SaveTheTatas, #inspiration, #OOTD, #letsdolunch, #bendgate, #BringBackOurGirls, #NeverForget, #mindyproject, #Ebola, #YesWeCan, #CSURams, #MotivationMonday, #NetNeutrality, #nature

See? Hashtags have been incorporated into network television shows, commercials, advertising, fundraisers, movie promotions and sadly, even everyday vernacular. While off topic, it is imperative to note that there is an entire generation that only knows this diverse symbol as a “hashtag” – what happened to tic-tac-toe boards and phone numbers?

Inevitab...

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Design without intention is just decoration

Vallene Kailburn

Design without intention is just decoration

We heard this great quote on a web conference this weekend and it was one of those aha moments for us. So often we have clients come to us who want random design elements for no other reason in that they think it is 'cool'. It is very important to ask yourself when creating your website; what will actually make me a return on my investment? What is my marketing plan? After asking yourself these questions, then start to think of how your site design will influence those two decisions. Don't just pick random items to put into your site because you think they will look good. Remember that your site isn't for you, it's entirely for your customers... and to make you money....

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