Our Blog

Happy National Puppy Day

Kayti Christian

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At Old Town Media, we LOVE our dogs. We love them so much, we bring them to work with us every day. In honor of National Puppy Day, check out some behind the scene photos of our dogs outside of the office!

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Facebook Introduces Relevance Scores

Cassidy Lundmark

Facebook has yet again taken a step to improve and refine the ads we see in our Facebook News Feeds. Welcome: Relevance scores.

Relevance scores are given to an ad and receive a rating from 1-10 with 10 being the most relevant to the business's target audience. This helps us marketers out by forcing us to think critically about the specific targeted audience we want to advertise to and ultimately makes the consumer happier by seeing advertisements that interest them. We don’t want to waste our time (and money) by advertising to an audience that couldn't care less about our advertised product, so thanks Facebook!

These relevance scores are determined by positive and negative feedback from the ad’s desired audience. As your targeted, and not targeted audience provide feedback and interact with the ad the score is adjusted in real time, so you may see scores vary from day-to-day and week-to-week.

Facebook determines positive feedback on an ad as:

“A rating based on...

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Mobile First Development – Setting Up Your Workspace

Ryan McKenna

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It’s no secret that Mobile and Responsive design has become the standard that separates the good developers from the great. It’s an entirely new way of thinking given that we tend to build Websites and Applications on Desktops rather than punch in code on our mobile device. With that in mind, how do we properly setup our workspace to adapt to this new environment? The answer is actually simpler than you might think now that modern browsers do most of the heavy lifting for us.

Why mobile first?

There are several benefits to adapting to a mobile first design for a website. We are able to meet the mobile user’s requirements on the most baseline level because of the constraints on mobile platforms in both performance and screen landscape. The device is not only smaller but is also frequently on a lower connection speed or even a limited data plan. Essentially, we are forced to be focussed and direct with our content, including ab...

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Facebook To Purge Pages

Aditi Datta

As a marketing agency, we manage at least 15 client Facebook pages at one time. Needless to say, it was big news for us when Facebook announced their effort to purge all deactivated accounts. So what does that mean for our clients? Facebook Business Pages will begin to see a decrease in page likes as Facebook starts to delete all deactivated personal profiles, memorialized accounts and spam accounts.

You might have notieced that Page Admins are currently seeing the following at the top of the Insight tab on business pages:

According to Facebook, "Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences."

While the dip in Facebook fans might be initially shocking and unnerving, Facebook hopes it will allow for more authentic followers and more accurate Insight data. There are a few ...

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Influencing Search Engine Memory with Emotional Design

Ryan McKenna

smiley

Keyword targeting is kind of pseudo-science that has emerged over the last decade in an effort to influence search engines in ways that we don't fully understand. In general terms, you’re trying to tell a machine what you want it to remember about you. That being said, it’s not like Google’s search algorithm has memory like you and I. When we recite “Potato Salad” 20 times to ensure we don’t embarrass ourselves at the company party when we show up empty-handed, our brain isn’t just using our repetition to commit our intentions to memory. There are several other factors involved in creating a human memory, such as attention, emotional response and situational context.
The process of laying down a memory begins with attention, in which a memorable event causes neurons to fire more frequently, making the experience more intense and increasing the likelihood that the event is encoded as a memory. Emotion tends to increase attention, and the emotional element of an event is p...

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Old Town Media Visits Rancho Sahuarita

Kerrie Luginbill

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Despite Old Town Media being located in the heart of Fort Collins, we happen to have clients all over the United States.

Last week, Val, Miles and I packed up and flew to Tucson, Arizona to visit one of our longest standing clients: Rancho Sahuarita (check out their new website, launched at the beginning of January). Rancho Sahuarita has been a website, design and marketing client of Old Town Media's for years - and we have a lot of fun with it.

It was even more fun joining Courtney, Jessica and Jeremy (and sometimes Bob) in Arizona's 80 degree weather for a tour of Rancho Sahuarita. We were able to see a lot of what we've been working on for the past year, here are some of our print pieces in action:

About Rancho Sahuarita:

Rancho Sahuarita began as 3,000 acres of dormant farmland in Sahuarita, Arizona, a rural community south of Tucson.

Bob Sharpe, Founder of Rancho Sahuarita, acquired the land in the 1980s with a dr...

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How to Give a Google Review

Vallene Kailburn

Google Reviews

Giving positive reviews to a company is not usually on the forefront of people's minds when they have had a good experience with that particular business, however it is one of the best ways to say thank you. We want to give you some directions on how to give that Google Review.

1. Login to your gmail account

2. Go to google.com

3. Type in the business, city, state

4. Click on the Write a Review button underneath their name

5. Click the star rating you would like to give with a short blurb about your experience

6. Your'e done!...

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Facebook Is Ready To “Filter” Yelp

Aditi Datta

Place Tips

Our friends at Business Insider let us in on a little secret - Facebook just unveiled a new feature called Place Tips that is essentially aimed to negate Yelp (hooray!) with location-based recommendations.

The idea behind Place Tips is simple and intuitive: when you're standing on a street with ten enticing restaurants or even just near a location that Facebook thinks you might like based on what they know about you, a little pink notification will pop up on your News Feed. If you need help deciding which restaurant to go to, you'll be able to sort through "place cards" that give you details like reviews, photos and posts from your friends referencing that location.

Facebook is making Place Tips a default mobile feature, so you will need to turn off your "Locations" settings if you'd rather explore the world without help from Facebook. Through the wonderful world of GPS and wi-fi, Facebook has the ability to keep track of where you are in the world. But don't worry, using the f...

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Start Now on Your 2015 Marketing Plan

Kayti Christian

Businessman drawing marketing concepts

 

While January may be wrapping up, it is not too late to make a list of goals for 2015. I personally like to take January to de-clutter and simplify my life before setting new aspirations anyway, so you are not alone if you have yet to think about your goals this year. Below are 5 things to consider while making your business and marketing goals for 2015.

 

1. SEO takes time.

Is one of your 2015 business goals to start ranking on the first page of Google search results? Jayson DeMers recently wrote a great article for Forbes about realistic expectations for SEO campaigns. You can read the entire article here. Simply put, search engine rankings do not change overnight. Gaining (and more importantly, maintaining) high search rankings takes time. If your goal is to be showing up on the first page of Google in time for the holidays this year, it is time to start planning now.

 

2. Set a budget and have realistic expectations.

Whether you...

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Hiring A Marketing Agency: Things To Consider Before Committing

Vallene Kailburn

Old Town Media

The truth is, working with a marketing agency is more than just a business transaction. A constructive partnerships is more like entering a committed, personal relationship and over the years I’ve found that the initial meeting is more like a two-way interview. The most successful collaborations are those that are a good fit for both parties. Realistically, not every agency is a good fit for every client and that’s okay. 

While no business owner wants to lose work, there are certainly appropriate circumstances where an agency will turn down a bid. If the agency feels as though the relationship is not going to be constructive or positive, no amount of money or work will make that relationship worth entering. To help future clients and other agencies, I’ve put together a list of things to consider before entering a committed relationship with a marketing agency:

Things For Clients To Consider When Choosing A ...

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