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TEAM: Together Everyone Achieves More

Aditi Datta

I love cheesy and inspirational titles.

The other night, I was browsing Twitter and came across this awesome article from HootSuite that is just too good not to share. The article is titled "8 Qualities of a Kick-Ass Social Media Team," which naturally intrigued me since Old Town Media has made it a priority in 2015 to kick our own social media into high-gear. While I agree with Evan Lepage, the author of this great article, I find that these qualities make for a more efficient and effective team in general - not just for social media.

Creative: It's no secret that people are bombarded with content all day, everyday. Part of my job is helping our clients and OTM find ways to stand out from the pack. While at times this can be frustrating and draining, it is also exciting and stimulating. Inevitably, it is the companies that put the time, effort and creativity into every aspect of their company that produce the best work and captivate your attention.
Collaboration: In my o...

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Loopconf

Mike Selander

Last week Miles and Mike escaped the rain and headed to Las Vegas to attend Loopconf to learn some new tricks of the trade.  Loopconf is a developer-specific WordPress conference featuring the best of the best WordPress developers. The conference speakers shared their passion for a variety of topics from automated acceptance testing all the way through high-level security practices for PHP. In short, Loopconf is like Disneyland for WordPress developer's.

Since we build all of our websites on WordPress, listening and learning from industry leaders helps us improve our quality of work. Having the opportunity to meet and exchange knowledge with other technically-minded people allows us to stay ahead of the curve and push boundaries. Here are a few of the highlights from the conference:

Chris Lema: The CTO of Crowd Favorite talked about automating acceptance testing - running automated test on actions...

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Benefits of Hiring an Administrative Assistant

Brianne Witt

Feeling swamped and unproductive because you continuously have to stop what you’re doing to answer the phone? Or maybe you have unexpected visitors popping into the office to chat? Will the craziness ever end? Maybe not… but there is an answer to solve all of this: Hire an administrative assistant.

Hiring an administrative assistant is not only beneficial for yourself, but also for the organization and efficiency of your business.

How they will benefit you, the business owner:

They can handle all the clerical duties. Having someone manage day-to-day tasks such as answering the phone, scheduling meetings, running reports, etc. will allow the rest of the team to focus on the major tasks at hand.
Your time will free up so you can focus on growing the business. With more time working, and less time managing, you’ll have more time to successfully market your business and bring in more clients. This will allow you to experience growth with ease, without the dread of ...

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You’ve Graduated – Now What?

Cassidy Lundmark

Congratulations to all of the 2015 graduates! You have put in your hard work, had countless sleepless study-filled nights, drank an unhealthy amount of coffee, passed your exams (hopefully) and have a pretty piece of paper to prove that you completed a college education. So now what?

Applying for jobs post-college can be an intimidating and daunting task. It’s a dog-eat-dog world out there with thousands of well-educated eager beavers wanting the same exact thing you do.

With competition for jobs being at an all-time high, I would like to give you some free tips (you already spent enough on college to get you hire-ready) on what will make you stand out from the rest of the crowd. My free advice will increase your chances of landing a job and getting you one step closer to being a multi-millionaire with your dream career.

1. The obligatory resume

Everyone hates writing them. Everyone needs one. Your Senior Capstone hopefully taught you how to write a resume so I’m n...

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Goodbye Kayti, Welcome Brianne!

Vallene Kailburn

Brianne Witt

Arrivederci Kayti

We couldn't be more jealous that Kayti and her husband are taking a year off to travel around the world. Though we are sad to say goodbye, we are so happy for them and wish them all the best! Below are some fun photos of Kayti during her time with us at Old Town Media. If you're like us and would like to follow Kayti vicariously around the world, check out her blog!

Welcome Brianne - Our New Digital Marketing Account Manager

As we send Kayti off, we also welcome Brianne Witt to our team! Brianne grew up in Broomfield, Colorado, and graduated from the University of Northern Colorado with a Bachelor’s Degree in Journalism and Mass Communications, with an emphasis in public relations and advertising. Brianne loves thinking of new, creative ways to help clients successfully market their business.

Outside of work, Brianne enjoys spending time with her dog Wally and husband Andrew, trying new food around town, and daydreaming about t...

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National Pet Day

Aditi Datta

It's National Pet Day so we wanted to take this moment to let you know that we don't only love dogs at Old Town Media. In fact, our Creative Concept Manager, Aditi, and Senior Developer, Mike, have cats. Unfortunately, cats (and fish) are a little more difficult to bring to the office...

In honor of National Pet Day, check out some of our other 'office' pets:

 

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Website Notification Reliability

Miles Kailburn

Email Notifications

Most websites today provide some sort of email notification for different events. Maybe a basic contact form, an ecommerce order/receipt notification, abandoned cart reach out for a customer who left midway through their shopping experience. Simply put, these notifications keep you connected with your customers. Unfortunately the system they rely on is email which does not guarantee deliveries due to many factors. One common theme we are seeing with customers on shared hosting is that the email notifications by default within WordPress use the local server to send out those messages. This works great until the 211th account on the shared hosting server gets hacked and floods the internet with spam. How does this affect you and your site? You may be using Microsoft Exchange or Google Apps for your email, but your site is using the shared mail service on that box. So when another shared account gets blacklisted, your site’s emails are in jeopardy of being denied as well.

There are a...

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Happy National Puppy Day

Kayti Christian

Old-Town-Media-07-29-2014-0113 copy

At Old Town Media, we LOVE our dogs. We love them so much, we bring them to work with us every day. In honor of National Puppy Day, check out some behind the scene photos of our dogs outside of the office!

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Facebook Introduces Relevance Scores

Cassidy Lundmark

Facebook has yet again taken a step to improve and refine the ads we see in our Facebook News Feeds. Welcome: Relevance scores.

Relevance scores are given to an ad and receive a rating from 1-10 with 10 being the most relevant to the business's target audience. This helps us marketers out by forcing us to think critically about the specific targeted audience we want to advertise to and ultimately makes the consumer happier by seeing advertisements that interest them. We don’t want to waste our time (and money) by advertising to an audience that couldn't care less about our advertised product, so thanks Facebook!

These relevance scores are determined by positive and negative feedback from the ad’s desired audience. As your targeted, and not targeted audience provide feedback and interact with the ad the score is adjusted in real time, so you may see scores vary from day-to-day and week-to-week.

Facebook determines positive feedback on an ad as:

“A rating based on...

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Mobile First Development – Setting Up Your Workspace

Ryan McKenna

unsplash_525f012329589_1

It’s no secret that Mobile and Responsive design has become the standard that separates the good developers from the great. It’s an entirely new way of thinking given that we tend to build Websites and Applications on Desktops rather than punch in code on our mobile device. With that in mind, how do we properly setup our workspace to adapt to this new environment? The answer is actually simpler than you might think now that modern browsers do most of the heavy lifting for us.

Why mobile first?

There are several benefits to adapting to a mobile first design for a website. We are able to meet the mobile user’s requirements on the most baseline level because of the constraints on mobile platforms in both performance and screen landscape. The device is not only smaller but is also frequently on a lower connection speed or even a limited data plan. Essentially, we are forced to be focussed and direct with our content, including ab...

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