Our Blog

Our Website Process: Part 4

Vallene Kailburn

phase4

Phase 4: Content delivery

Almost 100% of the time content is what will hold up a website project. What we mean by content is:

- Your logo in a digital format

- Your website verbiage for every page

- Your website images for every page

Writing content for your website isn't an easy task. We have writers on staff that will actually write your content for you if you have trouble with it. We also have great photographers that we outsource to help you get those personal photos for all of your marketing materials. If a photographer is outside of the budget, we suggest sites like: istockphoto.com, fotolia.com, etc....

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Happy Birthday Fort Collins!

Kayti Christian

Today our lovely city of Fort Collins turns 150 and, in honor of its birthday, we thought we would share each staff member's favorite thing about the city!

From the Web Development Department:

Miles - "My favorite thing about Fort Collins is its dedication both by its residents and civic leaders in fostering the small business community.  While being a university based city, its able to maintain a young energetic social atmosphere that drives a strong economy."

Mike - "I love being able to ride my bike to work."

Stephen - "Horsetooth Reservoir. It's a good place to almost instantly feel like you are on a vacation somewhere far way even though it's just right outside of town."

 

From the Design Department:

Val - "My favorite thing about this city is the fact that we have a reservoir right in our backyard. Whether it's boating, paddle boarding or just riding motorcycles up at Horsetooth, I love living so close to a gorgeous body of water."

Heather - "...

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WordPress 3.9.2 Released

Mike Selander

wp392

WordPress, like any good CMS, releases occasional security & bugfixes in addition to their major versions. Yesterday, WordPress & Drupal conducted a joint security release to patch an issue in PHP core that could have resulted in a denial of service attack on your site.

This is a really small patch, but if you are on 3.9.1 already you should definitely upgrade to 3.9.2 to patch the issue as soon as possible.

The Patch

The problem lies in an exposure with PHP (the language that WordPress is mostly comprised of - WordPress code itself was not compromised). The issue lies in the possibility of executing a denial of service attack using PHP's XML processing when processing widgets. It is an extremely unlikely issue, but WordPress prefers to be pre-emptive with security, so they released a patch specifically for this issue alone.

The really cool part of this bug is that this is the first time that two CMS developer teams have worked together to patch a bug in their ...

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The Correct Use of Your’s, There’s, and Too’s

Vallene Kailburn

You're = You are.

Example: You're so funny.

Your = It belongs to you.

Example: Your house is so nice.

They're = They are

Example: They're so awesome.

There = A place

Example: Let's go there for dinner.

Their = It belongs to them

Example: Their website is easy to navigate.

Two = The number 2

The two of us are going to dinner.

To = Indicates motion

Let's go to dinner.

Too = Also or excessively

That music is too loud....

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It’s Time To Review Your Visitor Flow

Miles Kailburn

Google Analytics Conversion Rates

When was the last time you actively went through your site from a visitor's perspective?  Probably not recently.  Sure, you've added a few new products, maybe lowered your free shipping offer and setup a few promotions, but when did you actually work through the site as one of your customer's personas? A couple suggestions to look at when reviewing your site would be basic ecommerce flow, multi-step processes and call to actions.  These directly affect your site's conversion rate and ultimately your revenue stream.

Demonstrate a Clear Sequence

When developing the flow of your sites visitor engagement, its important to maintain a clear indication of where the user is at in multi-step processes such as surveys, product builders, etc. This conveys to the customer where they stand in the process as well as to demonstrate to them that this is a simple “3 step process to select your widget”. Without this, customer engagement tends to drop off when they start to think there is n...

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Our Website Process: Part 3

Vallene Kailburn

Phase 3

Phase 3: Old Town Media will give you [the Client] a design questionnaire to fill out.

The design questionnaire is a mix of questions that helps us understand your design style that you are looking for. This also gives us a chance to take an in-depth look at your competitors sites to see what they are doing, not doing, etc. Please note that design is very subjective so by doing this design questionnaire, it helps us to get as close as possible on the first try to the design that you are looking for....

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How to Utilize Thunderclap to Make Some Noise

Kayti Christian

thunderclap

If a Tweet falls in the forest, but no one is around to hear it, does it make a sound?

In a 2011 article, CBS News reports that even if a Twitter user has 57k followers, less than 2% of people engage with their Tweets. The article successfully argues Twitter as a waste of time for the average small business if the goal is to actually broadcast a message. While Twitter for business does help with SEO and minor social media relationships, it is not the ideal way to be heard by a large audience.

So what’s a small business to do?

If you are looking to make some noise on Twitter, look no further than Thunderclap.

I was recently introduced to the online tool while working to promote author Ben Arment's upcoming book, "Dream Year: Make the Leap from a Job You Hate to a Life You Love" and it is definitely a great way to increase social reach. Created by De-De Digital Product Studio in 2012, Thunderclap messages ha...

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Foursquare Aims to Change Local Search

Kerrie Luginbill

Screen Shot 2014-07-24 at 8.33.39 AM

Yesterday, Foursquare, a location-based social networking application, announced that it is making some big changes. In its announcement, Foursquare claims that it is moving toward a more unique and personalized local search capability for users.

"[Local search] doesn't get you, and, as a result, everyone gets the same one-size-fits-all results. Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar? We’re about to change that."

The biggest changes Foursquare has planned for its immediate future include:

Introduction of its new check-in app, Swarm. When current Foursquare users download Swarm, it will automatically synch up to your Foursquare account. Swarm offers much of the same functionality that Foursquare's check-in system offered - however, now you have the ability to turn on neighborhood sharing and create plans with friends. Neighborhood sharing shows you what peo...

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3 Design Tips for Small Businesses and Startups

Heather Haaland

If you have a small business, are a startup or are thinking about starting a business in the future, here are a few design considerations:

1. Create a brand identity. A complete brand identity includes a logo, consistent fonts, a color palette and design elements that will be carried throughout all marketing materials. Anyone can can start up a business, but in order to be successful, you need customers and clients. Your customers and clients, as well as prospective customers and clients, will start to recognize and build loyalty with your brand - as long as they can recognize it.

2. Create brand awareness. Once you have a logo and your business cards, what’s next?
Now it’s time to utilize your consistent brand elements to develop out your marketing strategy by incorporating various elements within the marketing mix. Each business’ marketing mix will differ based on its target demographic, goals and budget. Awareness is developed through a variety of marketing tacti...

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Online Marketing: Are Digital Coupons Effective?

Kerrie Luginbill

Creating an effective online marketing strategy can be challenging due to the number of options and opportunities there are in the digital world. From social networking sites like Facebook to review sites like Yelp, each platform serves up different ways to market to your customers - and almost all of them are beginning to incorporate a way to provide discounted services or products to your customers.

So, we are left wondering... are digital coupons effective?

They can be, when done correctly.

Benefits of coupons:

Encourage existing customers to return
Drive in new customers
Promote a new product, service or package
Test drive a new product or service
Use coupons to track ROI by requiring codes for each platform and then comparing which drives the most sales
Provide an incentive over the competition

...

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