Our Blog

Local Listings – The Good, The Bad & The Unnecessary

Cassidy Lundmark

 

Online listings are an essential marketing and advertising tool. Whether you are a start-up business or a large corporation, is it important to have claimed, optimized listings that you have complete control over. The more relevant include listings such as Yelp, Yahoo Local, Dex, Merchant Circle, Bing and most importantly - Google Plus.

Not only do these listings help with improving search engine rankings but most also allow for customer reviews, which can either help boost or destroy a business' reputation. Reputation management is one of the many services Old Town Media offers to clients, which includes managing and responding to reviews on various listing sites. The great thing about listings and reviews is that business owners have a fair amount of control over the reputation customers are sculpting for their business.

One thing we always stress is if your business receives a negative review, it is imperative to respond and address the issue in a timel...

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Stop Wasting Time, Automate It – Resizing Images

Miles Kailburn

Automate All The Things!

For those of you having to deal with images in just about any capacity, there are some pretty great ways to automate bulk edits such as watermarks, resizing and other tedious things using Mac’s built in Automator application. In our agency, we use Automator for image manipulation, data manipulation, connecting to cloud services for file access to name a few. This is especially handy for handling images imported into WooCommerce since the original is also stored after WordPress resizes the images.

Before Automator, batch resizing was done through some clunky tools, or tools that specifically just resized. This was a little excessive since Automator is built-in on Macs and also allows for a much more detailed control over whats being done, how and when. We’ve setup a simple little screencast going through the steps of how to setup a simple bulk resizing action that copies the source files, or simply overwrites them depending on your approach. You can also add in some additional fi...

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Men Vs. Women on Colors

Vallene Kailburn

Gender Colors

Often times I have meetings with both men and women who have very different opinions on colors for their business and marketing. It is usually difficult for one to explain to the other why they like what they like. We found this great infographic from HubSpot.com that clearly defines the common confusion between men and women and the color battle that can happen. Below will give a very interesting insight to your audience that you may not have thought about before.

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So Long Stock Photos

Aditi Datta

Have you heard the great news? Creative Commons is building a mobile app to replace stock photos. 

The awesome content sharing nonprofit Creative Commons has been working diligently to create a mobile app that allows people and businesses to request and use images from other users. The beauty is that these images are under an open license (Creative Commons' thing), which inevitably posses a threat towards our beloved stock photos.

This new app is called The List. Appropriately named because it provides lists of locations, people, objects and events that users might need pictures of. Then, other users can view these requests and publish their own images for public use directly through the app. Preview image courtesy of The Next Web.

For those of us that work with Facebook and other forms of social media on a daily basis, this is groundbreaking. Sometimes, you really need a photo of "a dog playing with a cat" and just can't justify buying a $15 stock photo for just one Fa...

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Welcome Our New Marketing Intern – Lauren!

Vallene Kailburn

Lauren Lombardi

We are excited to welcome Lauren to our team! Lauren grew up in Denver and graduated from Colorado State University with a BA in Journalism and Media Communications. She wanted to work in broadcast journalism, but quickly found her passion in marketing while planning events and digital campaigns for various organizations. Lauren loves to generate fresh, creative ways to help organizations successfully build their brands online and offline. In her free time she enjoys yoga, dance classes and craft brew tours.

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The Latest News in Social Media… Pinterest Announces Buyable Pins!

Brianne Witt

We’ve all been there… finding something worthy of buying on Pinterest, only to find out you are unable to click through to make the purchase.

On June 2, 2015 Pinterest announced that Buyable Pins will be released in the next few weeks to iPhones and iPads in the U.S. Androids and desktops can expect to see this change in future releases. It is said that this new capability will have the potential to change the way people shop.

Photo credit: pinterest.com
What does this mean for us as consumers as well as business owners?

For consumers:

The steps from pinning to purchase have been simplified. Next to the red “Pin it” button, there will be a blue “Buy it” button on pins that are available for purchase. The “Buy it” button will take you directly from the pin to checkout.

Other capabilities include filtering pins by price, color and size options. This quick process means no more hassle, and you can purchase your “Pinterest treasures” with ease.

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The Rotary Club of Fort Collins Satellite Inducts First Seven Members – Including Kerrie Luginbill, Head of Marketing at Old Town Media

Kerrie Luginbill

On April 29, 2015, The Rotary Club of Fort Collins inducted the first seven members of its new alternate meeting group, The Rotary Club of Fort Collins Satellite (The Satellite).

The Rotary Club of Fort Collins original and larger group, which has 155 members, meets over the lunch hour on Wednesdays at the Midtown Arts Building. Alternatively, the newly formed Satellite club will meet every other Wednesday evening from 5:30 p.m. until 6:30 p.m., in different locations until a more permanent location is secured.

The Satellite consists of 10 new members, including the seven inductees as well as three current members who have transitioned full time to The Satellite.

The vision of the Satellite is to promote member engagement and acts of service within the community while providing the flexibility for business professionals’ schedules. The Satellite’s meetings are limited to one hour, scheduled after work in the early evening and exclude the cost of a lunch.

The ten member...

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SEO is dead, long live SEO

Ryan McKenna

googlecrown

We’re entering a new age for Search Engine Optimization, and it’s time to adapt or be left behind. To really see where we’re headed, we need to look at what we’ve already done.

In 1998 Google Launched PageRank This one fell swoop effectively married SEO’s and links with the power of “link juice”. With the release of the Google PageRank Toolbar in 2000, SEOs were able to track how their page was ranking, and the pages of others. This helped determine which pages you wanted to get links from in order to bolster your own PageRank. This ultimately lead to Google Bombing.

One of the earliest practices SEOs figured out how to exploit for their sites was how to rank highly in search engine results for unrelated or off-topic search terms by linking heavily. There’s a good history of Google Bombing between 1999 and 2011, though Google is always quick to fix any damage done, and in some cases penalize the offender.

In the early 2000's Google released The Florida Update, ...

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TEAM: Together Everyone Achieves More

Aditi Datta

I love cheesy and inspirational titles.

The other night, I was browsing Twitter and came across this awesome article from HootSuite that is just too good not to share. The article is titled "8 Qualities of a Kick-Ass Social Media Team," which naturally intrigued me since Old Town Media has made it a priority in 2015 to kick our own social media into high-gear. While I agree with Evan Lepage, the author of this great article, I find that these qualities make for a more efficient and effective team in general - not just for social media.

Creative: It's no secret that people are bombarded with content all day, everyday. Part of my job is helping our clients and OTM find ways to stand out from the pack. While at times this can be frustrating and draining, it is also exciting and stimulating. Inevitably, it is the companies that put the time, effort and creativity into every aspect of their company that produce the best work and captivate your attention.
Collaboration: In my o...

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Loopconf

Mike Selander

Last week Miles and Mike escaped the rain and headed to Las Vegas to attend Loopconf to learn some new tricks of the trade.  Loopconf is a developer-specific WordPress conference featuring the best of the best WordPress developers. The conference speakers shared their passion for a variety of topics from automated acceptance testing all the way through high-level security practices for PHP. In short, Loopconf is like Disneyland for WordPress developer's.

Since we build all of our websites on WordPress, listening and learning from industry leaders helps us improve our quality of work. Having the opportunity to meet and exchange knowledge with other technically-minded people allows us to stay ahead of the curve and push boundaries. Here are a few of the highlights from the conference:

Chris Lema: The CTO of Crowd Favorite talked about automating acceptance testing - running automated test on actions...

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