What is Google AdWords?
(Complete side note: believe it or not, prior to writing this blog I spent about 10 minutes trying to rationalize whether it would be correct to say "What is Google AdWords" or "What are Google AdWords." I settled on the verb "is" due to the fact that AdWords is considered a platform - singular. Please ignore the inconsistency in my drawing!)
Google AdWords is Google's advertising platform in which online advertisers bid on keywords in varying amounts in order for their clickable ads to appear in Google's search results (and Google's partners' search results).
Below is an example of the different ways your business can show up in search engine results, this example is from Old Town Media SEO client, Rodizio Grill.
So...How does AdWords Work?
Google AdWords is kind of like an onion... there are a lot of layers and if you've never used AdWords before, it can get pretty confusing.
You start with determining your c...