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Shop Local this Holiday Season

Kerrie Luginbill


At Old Town Media, we have the pleasure of working with many locally owned and operated businesses, and while not all of our clients are located in Fort Collins, or even Colorado, a large majority of them are right in our backyard.

We want to encourage the Fort Collins community to shop local this holiday season! Yes, this is a plug for our clients, but it's also our way of reminding you of what great treasures are located in Fort Collins.

"Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come out of nowhere."

– Paul Ryan

Here are some of Old Town Media's locally owned & operated clients to support this holiday season! 


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5 Important SEO Strategies to Remember

Cassidy Lundmark

We know how important your website is…but what good is a website if no one can find it? The Internet is increasingly competitive and constantly changing and it is essential that your website shows up on search engine results in order for you to run a successful business. We are continuously researching the new algorithms and updating our strategies to keep our client’s websites high in search engine rankings.

The goal of any business’ website is for people to first find it and then click on it! So how do you make your presence known and how do you achieve your goal of visitors clicking on your site?

According to a recent study from Conductor, 64% of website traffic is generated from organic searches - not from paid results such as Google AdWords. Optimizing where you show up organically in search results is done through SEO, an essential marketing strategy in order to have a successful online presence, so how does it all work?

Here are five important SEO strategies...

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Facebook Announces Change for January 2015

Kayti Christian


Facebook is at it again.

According to an article this morning from The Guardian, "Facebook’s latest tweak to its news feed algorithm will squeeze out posts that it sees as “overly promotional” from pages on the social network."

The change is set to take place at the beginning of 2015 and will affect all pages and brands, regardless of the number of fans or engagement.

According to Facebook, the decision for the change came as a result to a user survey.

“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and pages they care about, and less promotional content,” explained Facebook in a blog post.


What does this mean for your Facebook business or brand page?

1. Avoid Promotional Content in Posts. While it may seem like the primary reason for your Facebook page, it isn't going to work anymo...

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Public Service Announcement: Holiday Marketing No-No’s

Kerrie Luginbill

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Thanksgiving is just around the corner and that only means one thing: holiday marketing is about to take over.

Don't get us wrong, while we love Christmas colors, pine trees, ornaments and big, fluffy bows, we advise businesses to use caution when creating holiday themed marketing materials. One wrong reindeer can turn your design into a design-nightmare.

Here are our big NO-NO's for your holiday marketing materials:

Stop mixing red and green. We know you're trying to be festive, but it is really hard on the eyes... and it strongly resembles a colorblindness test.

Pick just one holiday theme per marketing piece... unless you're going for that ugly sweater party look.

Be careful who you may offend by associating your product with a holiday deeply rooted in religion and tradition. No one wants to see Santa smoking.

And finally, steer clear of holiday stock photos. 


So remember...


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The Power of The Hashtag

Aditi Datta


Hashtags are everywhere. In just the past few years, the simple symbol has transformed and is now heavily incorporated into various facets of our lives. Don’t believe me? Take a minute to read through this short list of hashtags, determine how many you recognize and then consider where you’ve seen them.

#YesAllWomen, #TBT, #NoFilter, #ALSIceBucketChallenge, #LetItGrow, #DENvsSEA,#IfIWasInCharge, #yoga, #SaveTheTatas, #inspiration, #OOTD, #letsdolunch, #bendgate, #BringBackOurGirls, #NeverForget, #mindyproject, #Ebola, #YesWeCan, #CSURams, #MotivationMonday, #NetNeutrality, #nature

See? Hashtags have been incorporated into network television shows, commercials, advertising, fundraisers, movie promotions and sadly, even everyday vernacular. While off topic, it is imperative to note that there is an entire generation that only knows this diverse symbol as a “hashtag” – what happened to tic-tac-toe boards and phone numbers?


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Design without intention is just decoration

Vallene Kailburn

Design without intention is just decoration

We heard this great quote on a web conference this weekend and it was one of those aha moments for us. So often we have clients come to us who want random design elements for no other reason in that they think it is 'cool'. It is very important to ask yourself when creating your website; what will actually make me a return on my investment? What is my marketing plan? After asking yourself these questions, then start to think of how your site design will influence those two decisions. Don't just pick random items to put into your site because you think they will look good. Remember that your site isn't for you, it's entirely for your customers... and to make you money....

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the_content filter vs. wpautop function

Mike Selander

In WordPress it's very common to use the wpautop() function. It's a very handy function for converting plain text into paragraphed & semi-formatted content. However, if you're using this function alone you could be missing out on a lot of functionality that you could easily get simply by applying the_content filter instead. To show why the_content filter is so much better, let's take a quick look at what both of these do.


This function is very straightforward - it wraps your line-broken string text in <p> tags. From the repository:
Changes double line-breaks in the text into HTML paragraphs (<p>...</p>).
Pretty basic, right? It helps you to display your string content in very organized fashion.

apply_filter( 'the_content' )

This filter runs the content that you feed it through several functions:

wptexturize - Converts special characters such as ... into the proper html display
convert_smilies - Converts text such as :) into...

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Avoiding Online Spammers: Web Listings, Inc. Letters Circulating

Kerrie Luginbill

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Spam. It's an internet marketers worst nightmare.

By definition, spam is when a person, business or organization sends the same message indiscriminately to large numbers of recipients on the Internet. Usually these letters are to either trick you into paying for something you don't need or to sell you something you don't understand.

This morning in the mail, Old Town Media received the following fake invoice (which I am sure many, many other people also received):

We usually know when these letters, made to look like invoices, start circulating because our clients will pick up the phone and call us to confirm their legitimacy.

While it looks like it might be a legitimate invoice, if you read closely it reads, "This Website Listing offer is provided to millions of websites throughout the United States to enhance their website exposure. THIS IS NOT A BILL. THIS IS A SOLICITATION."

Companies and solicitations such as this one from Web Listings Inc. hurt the reputation ...

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Facebook Continues to Change Algorithm

Kayti Christian

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In recent months, Facebook has announced more changes to its algorithm. If you manage a Facebook brand or business page, here are the changes you will want to be aware of:


1. According to Information Week, "The newest changes to Facebook's algorithm will prioritize posts based on whether the topic is trending and when -- instead of how many -- people like, share, or comment on it...

...If a friend or a Page you are connected to posts something that others are talking about, for example, Facebook will now show you that post near the top your news feed, the social network said."

Facebook is telling businesses to watch engagement metrics, claiming that Pages may see high engagement for timely posts that then drops off once the topic is no longer trending. 

Solution: Use hashtags and post “as it happens.” For example, #ThrowbackThursday is a trending hashtag every Thursday and could contribute to hig...

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Scrolling Is Not Evil

Mike Selander


Scrolling vs. Clicking has been debated for years in the web community. The decision to use multiple clicks or use longer page lengths to present long pieces of content is an important one in deciding how your site flows. For many years in the late 1990s and early 2000s clicking was the clear winner in this battle. The web was still in its UX infancy and people weren't yet used to looking "below the fold" for content.

However, web users have evolved as technology has further molded our mindsets and use presets. Smartphones and tablets are never ending scroll oasis' and websites with large amounts of content pop up with more regularity. For example Matter, a long-form news journal regularly has articles that take 20-30 minutes to read on a single page and most users read them the whole way through. Single-page checkout pages win over multi-page ones by up to 21%! Here's why you should use scrolling in your website instead of extra clicks

Scrolling is a continuation, clicking is ...

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