While January may be wrapping up, it is not too late to make a list of goals for 2015. I personally like to take January to de-clutter and simplify my life before setting new aspirations anyway, so you are not alone if you have yet to think about your goals this year. Below are 5 things to consider while making your business and marketing goals for 2015.
1. SEO takes time.
Is one of your 2015 business goals to start ranking on the first page of Google search results? Jayson DeMers recently wrote a great article for Forbes about realistic expectations for SEO campaigns. You can read the entire article here. Simply put, search engine rankings do not change overnight. Gaining (and more importantly, maintaining) high search rankings takes time. If your goal is to be showing up on the first page of Google in time for the holidays this year, it is time to start planning now.
2. Set a budget and have realistic expectations.