Our Blog

Influencing Search Engine Memory with Emotional Design

Ryan McKenna

smiley

Keyword targeting is kind of pseudo-science that has emerged over the last decade in an effort to influence search engines in ways that we don't fully understand. In general terms, you’re trying to tell a machine what you want it to remember about you. That being said, it’s not like Google’s search algorithm has memory like you and I. When we recite “Potato Salad” 20 times to ensure we don’t embarrass ourselves at the company party when we show up empty-handed, our brain isn’t just using our repetition to commit our intentions to memory. There are several other factors involved in creating a human memory, such as attention, emotional response and situational context.
The process of laying down a memory begins with attention, in which a memorable event causes neurons to fire more frequently, making the experience more intense and increasing the likelihood that the event is encoded as a memory. Emotion tends to increase attention, and the emotional element of an event is p...

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Old Town Media Visits Rancho Sahuarita

Kerrie Luginbill

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Despite Old Town Media being located in the heart of Fort Collins, we happen to have clients all over the United States.

Last week, Val, Miles and I packed up and flew to Tucson, Arizona to visit one of our longest standing clients: Rancho Sahuarita (check out their new website, launched at the beginning of January). Rancho Sahuarita has been a website, design and marketing client of Old Town Media's for years - and we have a lot of fun with it.

It was even more fun joining Courtney, Jessica and Jeremy (and sometimes Bob) in Arizona's 80 degree weather for a tour of Rancho Sahuarita. We were able to see a lot of what we've been working on for the past year, here are some of our print pieces in action:

About Rancho Sahuarita:

Rancho Sahuarita began as 3,000 acres of dormant farmland in Sahuarita, Arizona, a rural community south of Tucson.

Bob Sharpe, Founder of Rancho Sahuarita, acquired the land in the 1980s with a dr...

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How to Give a Google Review

Vallene Kailburn

Google Reviews

Giving positive reviews to a company is not usually on the forefront of people's minds when they have had a good experience with that particular business, however it is one of the best ways to say thank you. We want to give you some directions on how to give that Google Review.

1. Login to your gmail account

2. Go to google.com

3. Type in the business, city, state

4. Click on the Write a Review button underneath their name

5. Click the star rating you would like to give with a short blurb about your experience

6. Your'e done!...

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Facebook Is Ready To “Filter” Yelp

Aditi Datta

Place Tips

Our friends at Business Insider let us in on a little secret - Facebook just unveiled a new feature called Place Tips that is essentially aimed to negate Yelp (hooray!) with location-based recommendations.

The idea behind Place Tips is simple and intuitive: when you're standing on a street with ten enticing restaurants or even just near a location that Facebook thinks you might like based on what they know about you, a little pink notification will pop up on your News Feed. If you need help deciding which restaurant to go to, you'll be able to sort through "place cards" that give you details like reviews, photos and posts from your friends referencing that location.

Facebook is making Place Tips a default mobile feature, so you will need to turn off your "Locations" settings if you'd rather explore the world without help from Facebook. Through the wonderful world of GPS and wi-fi, Facebook has the ability to keep track of where you are in the world. But don't worry, using the f...

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Start Now on Your 2015 Marketing Plan

Kayti Christian

Businessman drawing marketing concepts

 

While January may be wrapping up, it is not too late to make a list of goals for 2015. I personally like to take January to de-clutter and simplify my life before setting new aspirations anyway, so you are not alone if you have yet to think about your goals this year. Below are 5 things to consider while making your business and marketing goals for 2015.

 

1. SEO takes time.

Is one of your 2015 business goals to start ranking on the first page of Google search results? Jayson DeMers recently wrote a great article for Forbes about realistic expectations for SEO campaigns. You can read the entire article here. Simply put, search engine rankings do not change overnight. Gaining (and more importantly, maintaining) high search rankings takes time. If your goal is to be showing up on the first page of Google in time for the holidays this year, it is time to start planning now.

 

2. Set a budget and have realistic expectations.

Whether you...

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Hiring A Marketing Agency: Things To Consider Before Committing

Vallene Kailburn

Old Town Media

The truth is, working with a marketing agency is more than just a business transaction. A constructive partnerships is more like entering a committed, personal relationship and over the years I’ve found that the initial meeting is more like a two-way interview. The most successful collaborations are those that are a good fit for both parties. Realistically, not every agency is a good fit for every client and that’s okay. 

While no business owner wants to lose work, there are certainly appropriate circumstances where an agency will turn down a bid. If the agency feels as though the relationship is not going to be constructive or positive, no amount of money or work will make that relationship worth entering. To help future clients and other agencies, I’ve put together a list of things to consider before entering a committed relationship with a marketing agency:

Things For Clients To Consider When Choosing A ...

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How to Keep your WordPress Site Secure

Mike Selander

security

Here at Old Town Media, we use WordPress for the majority of our websites. We're not alone - WP is used on 23% of the sites on the whole Internet which make WordPress a very, very juicy target for hackers and those looking to exploit issues. Luckily, WordPress has a lot of features that you can use to secure your site and keep it from being hacked.

And let me tell you, it is no fun to have your site hacked - you will be out money, time, and the pain of fixing the site. Preventative measures are far cheaper to implement than to have your site cleaned up from a hack and today we're sharing the best ways that you can keep your WordPress site secure.

It All Starts at Home

Keep your local machine clean

The beginning of keeping your website clean is keeping your computer clean - if your machine is infected than a hacker can easily watch for keystroke inputs, websites visited, etc and gain access to your website and hosting using your own credentials without you eve...

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Old Town Media Gives Back in 2014

Cassidy Lundmark

In 2014, we wanted to show our commitment to the community by giving back and donating some of our services to various nonprofits. Along with service-based donations, our staff volunteered more than 50 hours at the Food Bank for Larimer County!

Last year, we donated more than $15,000 in services! We provided all print work for the 41st Annual Dallas Cattle Baron’s Ball to benefit the American Cancer Society, the largest single-night fundraiser in the nation for cancer research through the American Cancer Society. This was our first year donating services to The Cattle Baron’s Ball and we were thrilled to contribute to the cause. Check out all of the great photos from the ball!

We also donated select print work throughout the entire year for Realities for Children and all print work for the Fort Collins Rotary Peach Sale. We donated new websites to The SAVA (Sexual Assault Victim Advocate) Center, CASA (Court Appointed Special Advocates) of Larimer County, Angel House HNS...

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Going Green in 2015!

Cassidy Lundmark

Go Green

 

In 2015, one of our goals is to be more environmentally friendly. To get the ball rolling, we recently joined ClimateWise Fort Collins. ClimateWise is a free, voluntary City of Fort Collins program dedicated to helping local businesses and the environment. The goal of the ClimateWise program is to reduce greenhouse gas emissions by promoting waste reduction, energy savings, alternative transportation and water conservation.

As a business, we have always made sure to recycle our wine and beer bottles, among other recyclable items. In the new year, we are making extra strides to help the Fort Collins community meet some of its greenhouse gas reduction goals.

In the spring, we are having a bike to work challenge!  (Kerrie is exempt because she lives far away, but she drives a Subaru - so it’s okay.) The employee who bikes to work most will receive a desirable prize. When we have staff outings, we are committed to carpooling in Kerrie’s Subaru, even if the office ...

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Instagram: The Secret To Driving Engagement

Aditi Datta

Office dogs

Instagram is brilliant. This seemingly simple photo sharing platform capitalizes on the fact that most people almost always have their phone in their hand and most people have incredibly short attention spans. The creators blatantly took advantage of the fact that our brains have the easiest time processing photos - and we love them for that. Now, with over 300 million users, the question is this: how can businesses utilize this photo-based app to help build brand engagement? Inspired by our friends at wishpond, we've put together a list of the best types of Instagram photos that help build relationships with followers through candid photos and drive engagement.

Customer Photos

We are firm believers in the fact that social media is all about engaging with your followers and in our case, clients. So what better way to engage your followers than to get them involved and feature them? Before posting to Instagram, consider how your photo will impact your customers. Why would t...

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