I love cheesy and inspirational titles.
The other night, I was browsing Twitter and came across this awesome article from HootSuite that is just too good not to share. The article is titled "8 Qualities of a Kick-Ass Social Media Team," which naturally intrigued me since Old Town Media has made it a priority in 2015 to kick our own social media into high-gear. While I agree with Evan Lepage, the author of this great article, I find that these qualities make for a more efficient and effective team in general - not just for social media.
Creative: It's no secret that people are bombarded with content all day, everyday. Part of my job is helping our clients and OTM find ways to stand out from the pack. While at times this can be frustrating and draining, it is also exciting and stimulating. Inevitably, it is the companies that put the time, effort and creativity into every aspect of their company that produce the best work and captivate your attention.
Collaboration: In my o...