Are you a master or are you average?

All it takes to be a master at what you do is to do 10% above and beyond what the average company/person does. Most companies who are are “masters” are masters at what they do because of the little embellishments; the extra nice paper stock or the chocolate on the pillow. It really doesn’t take a lot for people to be awed.

So do you go the extra 10% (or more), or are you average?