Lo-Fi vs Hi-Fi: Which is Better?

Lo-Fi vs Hi-Fi: Which is Better?

When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be totally fine to grab a quick, unplanned shot here and there for b-roll or a social post, but higher quality video and...

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Your Guide to Seasonal Marketing

Your Guide to Seasonal Marketing

What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get...

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Eliminating Visual Clutter

Eliminating Visual Clutter

Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....

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What is Technical SEO?

What is Technical SEO?

So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....

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