blog
Marketing Perspectives from OTM Creatives
How to Prepare Your Marketing Team for Holiday Break
Whether you love it or hate it, the holiday season is officially upon us. Although a lot of us consider this is the best time of the year, all of the seasonal events can make for the most hectic time of the year as well. Let’s talk about setting a plan for that, so we...
The Do’s and Don’t of Live Video on Social Media
The live streaming feature has become a pivotal aspect of every main social media outlet these days. Going live has some really great benefits for businesses and personal platforms. However, there are a few things to be aware of before you even press record. Here is...
Fall Is Here & So Are Its Distractions – Staying Focused At Work
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the year but with that comes a flood of distractions making work a struggle. If you are like most, waking up to a cold, dark morning can make it next to impossible to peel...
Your Guide to Seasonal Marketing
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get...
Marketing for a Small Business: You may be small, but you are mighty!
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you to market your small business to success. What’s the difference between marketing for small...
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...
Hiring A Marketing Agency: Things To Consider Before Committing
What comes to mind when you think of a marketing agency? Do you think of a team of people who handle your social media, or do you think of someone who is capable of drafting up a business logo in exchange for a large sum of money? While you’re not exactly wrong,...
Eliminating Visual Clutter
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....
What is Technical SEO?
So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....
let's start
something new
