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Marketing Perspectives from OTM Creatives

What is Technical SEO?

So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....

Branding: What You Need to Consider

What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding. Without a...

SEO Explained

As an agency with a dedicated team of digital marketing specialists, we talk to our clients about SEO often. It is very common that we are asked by them what SEO is, why it is important, and what tactics for good SEO are. While SEO can seem complicated to most, it can...

Creating Compelling Video: Tips from our Design Expert

When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...

Everything You Need to Know About Alt Text + Best Practices

If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt text. Alt text provides context to search engine crawlers, helping them index images properly. What is Alt Text? Alt text (alternative text, alt tags or alt attributes)...

5 Ways to Use Video on Social Media

Here at Old Town Media, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video...

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