blog
Marketing Perspectives from OTM Creatives
Your Guide to Seasonal Marketing
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is just around the corner and so is the holiday season! Are you prepared to get ahold of...
read more
Marketing for a Small Business: You may be small, but you are mighty!
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you. What’s the difference between marketing for small businesses versus large businesses?...
read more
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...
read more
Hiring A Marketing Agency: Things To Consider Before Committing
What comes to mind when you think of a marketing agency? Do you think of a team of people who handle your social media, or do you think of someone who is capable of drafting up a business logo in exchange for a large sum of money? While you’re not exactly wrong,...
read more
Eliminating Visual Clutter
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....
read more
What is Technical SEO?
So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....
read more
Branding: What You Need to Consider
What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding. Without a...
read more
Fall Is Here & So Are Its Distractions – Staying Focused At Work
Leaves are falling and football season has finally arrived! Fall is my favorite season of the year but with that season comes a flood of distractions making work a struggle. If you are like most, waking up to a cold, dark morning can make it next to impossible to peel...
read more
SEO Explained
As an agency with a dedicated team of digital marketing specialists, we talk to our clients about SEO often. It is very common that we are asked by them what SEO is, why it is important, and what tactics for good SEO are. While SEO can seem complicated to most, it can...
read morelet's start
something new
