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Marketing Perspectives from OTM Creatives
Why Being a Student Makes You a Better Leader
After almost a year of following and absorbing content by Donald Miller and his team at StoryBrand, the OTM team decided we were ready to take the next step in our adoption of the StoryBrand framework. As an investment in our agency and my ability to implement the...
A Year in the Life of a Marketing Agency
What a year 2019 was for Old Town Media! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family,...
A Quick Guide to Receiving Customer Reviews
Statistics show that the majority of all online users refer to customer reviews before they buy a product, a service or interact with a company. Especially with the increase of online businesses and digital marketing, brand reputations are often built solely upon the...
How to Prepare Your Marketing Team for Holiday Break
Whether you love it or hate it, the holiday season is officially upon us. Although a lot of us consider this is the best time of the year, all of the seasonal events can make for the most hectic time of the year as well. Let’s talk about setting a plan for that, so we...
The Do’s and Don’t of Live Video on Social Media
The live streaming feature has become a pivotal aspect of every main social media outlet these days. Going live has some really great benefits for businesses and personal platforms. However, there are a few things to be aware of before you even press record. Here is...
Fall Is Here & So Are Its Distractions – Staying Focused At Work
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the year but with that comes a flood of distractions making work a struggle. If you are like most, waking up to a cold, dark morning can make it next to impossible to peel...
Your Guide to Seasonal Marketing
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get...
Marketing for a Small Business: You may be small, but you are mighty!
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you to market your small business to success. What’s the difference between marketing for small...
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...
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