Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Featured Resource
Unlocking Efficiency with the Entrepreneurial Operating System (EOS)
EOS, the Entrepreneurial Operating System®, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs around the world get what they want from their businesses – including ours – and that’s why we want to share it with you!
A Guide for Businesses: When to Hire a Marketing Agency
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according...
The Power of Testimonial Videos in Building Credibility for B2B Businesses
In the ever-evolving landscape of digital marketing, establishing trust and credibility is...
So You Bought a Business: New Business Marketing Essentials Checklist
So you bought a business. Congratulations! Whether you've acquired a small startup or a thriving...
5 Steps to Leveraging Focus Groups and Customer Interviews for Business Growth
In today's ever-evolving market landscape, understanding your customer base inside and out is more...
Is Your TAM Big Enough? Choosing the Right Expansion Strategy to Grow Your Business
In the ever-evolving landscape of business, growth is the ultimate objective. Whether it is to...
Don’t Let a Slow Website Cost You Customers: Embrace Speed for Better UX
In the current digital landscape, website speed has become a crucial factor not just for user...
Accelerate Business Growth by Building Your Personal Brand in 8 Steps
People buy from people, so a key part of growing your business is growing your personal brand....
Digital Marketing Strategies For B2B Professional Services To Embrace In 2024
Professional service firms are increasingly turning to digital marketing strategies to gain an...
How to Write a Subject Line for an Email That Actually Gets Opened
Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your...
How to Connect Your Sales and Marketing Efforts for Data-Driven Success
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing...
How to Create Your Full-Funnel Marketing Strategy
One of the biggest mistakes we see business owners make when it comes to marketing? Focusing on...
4 Steps to Refreshing Your Marketing Strategy for 2024
It can be easy to “set it and forget it” when it comes to your marketing strategy, especially if...
OTM Joins Elite Ranks of StoryBrand Certified Agencies Across the Nation
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
More than 5 million new business applications were filed in 2022, and yet 45% of new businesses...
Don’t Ignore Your Current Clients: Why Businesses Need Intentional Customer Engagement Models
No matter what your growth strategy is for your business, it’s important to continuously and...
B2B Positioning For Professional Service Firms — Your Step-By-Step Guide
Creating a strong market position for your professional services firm is the key to success in a...
How to Create a Solid Growth Strategy for Your Business
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within...
The Erosion of Business Moats: How to Protect Your Competitive Advantage
Our team has spent years trying to understand, build, and strengthen a business moat around OTM...