Marketing Perspectives from OTM Creatives

How to Choose a Marketing Agency

When it comes to choosing a marketing agency, it can tend to be overwhelming. Every business has its own unique vision, so it is crucial to find an agency comprised of the right group of people to get you where you want to go. So as you begin your search, here are...

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Delivering a Personalized Experience on Social

Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...

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Web Design and Web Development, What’s the Difference?

If you're looking into a new website, are you supposed to hire a "web designer"? Maybe a "web developer”? What does it actually take to build a website? Building a website requires many different skill sets, including Strategy, Content Development, Design,...

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2019 Social Media Trends

The social media landscape changes faster than we can say tequila & timelines, and companies are scrambling to stay-up-to-date with evolving trends. With the rise and fall of various social media platforms and the evolution of social media as a marketing tool,...

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4 Reasons You Should Hire a PR Specialist

Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. The challenge? In most cases, you have very minimal control...

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Safely Updating WordPress

One of the most critical steps you can take in running a website is keeping it up-to-date with the latest WordPress and plugin updates.  These updates come out fairly often and will be apparent by little "orange" circles within the admin bar.  If you're going to be...

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Old Town Media at Adobe MAX Conference

Earlier this month, Old Town Media’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a...

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Social Media Copyright Infringement

We do a great job of educating our clients on the myths and facts about copyright law, so nobody ends up inadvertently violating a copyright. We’re pretty vigilant about checking up on rights for anything our clients provide us. A lot of you are handling social media...

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