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Marketing Perspectives from OTM Creatives

Branding: What You Need to Consider

Branding: What You Need to Consider

What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding. Without a...

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SEO Explained

SEO Explained

As an agency with a dedicated team of digital marketing specialists, we talk to our clients about SEO often. It is very common that we are asked by them what SEO is, why it is important, and what tactics for good SEO are. While SEO can seem complicated to most, it can...

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4 Reasons You Should Hire a PR Specialist

4 Reasons You Should Hire a PR Specialist

Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. Check out the benefits of hiring a Public Relations...

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Creating Compelling Video: Tips from our Design Expert

Creating Compelling Video: Tips from our Design Expert

When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...

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Everything You Need to Know About Alt Text + Best Practices

Everything You Need to Know About Alt Text + Best Practices

If you’ve spent any time around digital marketing, you might be familiar with or have heard of alt text. Alt text provides context to search engine crawlers, helping them index images properly. What is Alt Text? Alt text (alternative text, alt tags or alt attributes)...

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5 Ways to Use Video on Social Media

5 Ways to Use Video on Social Media

Here at Old Town Media, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video...

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Why It Is Important to Build Relationships with our Clients

Why It Is Important to Build Relationships with our Clients

Building lasting relationships with our clients is our goal here at OTM. In order to develop these relationships, we spend considerable time understanding our client’s service, product offering, the unique value they bring to their customers and how they operate and...

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How to Choose a Marketing Agency

How to Choose a Marketing Agency

When it comes to choosing a marketing agency, it can tend to be overwhelming. Every business has its own unique vision, so it is crucial to find an agency comprised of the right group of people to get you where you want to go. So as you begin your search, here are...

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Delivering a Personalized Experience on Social

Delivering a Personalized Experience on Social

Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...

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