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Marketing Perspectives from OTM Creatives

Delivering a Personalized Experience on Social

Delivering a Personalized Experience on Social

Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...

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Web Design and Web Development, What’s the Difference?

Web Design and Web Development, What’s the Difference?

If you're looking into a new website, are you supposed to hire a "web designer"? Maybe a "web developer”? What does it actually take to build a website? Building a website requires many different skill sets, including Strategy, Content Development, Design,...

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2019 Social Media Trends

2019 Social Media Trends

The social media landscape changes faster than we can say tequila & timelines. This means that companies are scrambling to stay-up-to-date with evolving trends. With the rise and fall of various social media platforms and the evolution of social media as a...

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Safely Updating WordPress

One of the most critical steps you can take in running a website is keeping it up-to-date with the latest WordPress and plugin updates.  These updates come out fairly often and will be apparent by little "orange" circles within the admin bar.  If you're going to be...

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Old Town Media at Adobe MAX Conference

Old Town Media at Adobe MAX Conference

Earlier this month, Old Town Media’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a...

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Social Media Copyright Infringement

Social Media Copyright Infringement

We do a great job of educating our clients on the myths and facts about copyright law, so nobody ends up inadvertently violating a copyright. We’re pretty vigilant about checking up on rights for anything our clients provide us. A lot of you are handling social media...

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Boning Up on Portrait and Product Photography

Boning Up on Portrait and Product Photography

Getting good photos for your website or your brochure or your magazine ad or whatever else can be tricky. We used to partner with Harper’s Point Photography here in Fort Collins. Then they moved out to the Los Angeles area, which made things tough. So we decided to...

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Keeping Up with Digital Marketing Best Practices

Keeping Up with Digital Marketing Best Practices

It's 2018,  the digital landscape is changing and marketers have to adapt. In order to make sure OTM sticks to the latest digital marketing best practices, Stacia Fortenbery, our Digital Strategy Specialist, went to Seattle to attend MozCon, and project manager Mollie...

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Content: To Convert, Not Educate

At its most basic level, what’s the ultimate purpose of your website? Why are you paying to develop, host and maintain it? Irrespective of your business model, your industry or your digital strategy, the answer should be the same: to generate sales. At the end of the...

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