Why Use Instagram Reels for Businesses?

Why Use Instagram Reels for Businesses?

Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...

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At-Home Video Production Tips

At-Home Video Production Tips

Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...

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3 Ways to Recharge Your Creativity

3 Ways to Recharge Your Creativity

By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable resource. Constantly being “on” and asking my mind to pour out creativity puts me (and all designers) at the risk of burnout! By making a conscious effort to recharge, I am...

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A Year in the Life of a Marketing Agency

A Year in the Life of a Marketing Agency

What a year 2019 was for Old Town Media! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family,...

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Eliminating Visual Clutter

Eliminating Visual Clutter

Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....

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5 Ways to Use Video on Social Media

5 Ways to Use Video on Social Media

Here at Old Town Media, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video...

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Delivering a Personalized Experience on Social

Delivering a Personalized Experience on Social

Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...

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