What Are My Business’ Value Propositions?

What Are My Business’ Value Propositions?

“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it may sound cynical. But people are right to want to make good use of their time, talent and resources. So even the most...

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Marketing Acronyms You Should Know

Marketing Acronyms You Should Know

We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...

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