“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it may sound cynical. But people are right to want to make good use of their time, talent and resources. So even the most...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
With more businesses than ever in every industry, differentiating one business from another can be a tricky process. Building a StoryBrand is a proven solution to help today’s businesses stand out in all the noise. While every business claims to be the best and most...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a short study and a novelette. There is undoubtedly a time and a place for this content. However, with shortened attention...
How to Create Your Full-Funnel Marketing Strategy
Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to customers. The best way to do that is by creating a full-funnel marketing strategy. When you leverage the entire sales...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
How the 66 Day Habit Cycle Will Impact Your Marketing
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes that came with it. One of the things we have been looking at with our clients is how new habits have formed in consumers...
How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...