One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly...
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a short study and a novelette. There is undoubtedly a time and a place for this content. However, with shortened attention...
Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to customers. The best way to do that is by creating a full-funnel marketing strategy. When you leverage the entire sales...
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes that came with it. One of the things we have been looking at with our clients is how new habits have formed in consumers...
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media professionals — myself included — are working with these days. The ability to cultivate media relationships to garner impactful press coverage has historically been a...
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...