Lo-Fi vs Hi-Fi: Which is Better?

Lo-Fi vs Hi-Fi: Which is Better?

When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be totally fine to grab a quick, unplanned shot here and there for b-roll or a social post, but higher quality video and...

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2018 Marketing Trends – OTM Looks Forward

Happy 2018! While we’re always excited to pop a cork, toast and sip some bubbly to mark the start of a new year - we’re just as excited to keep up-to-date with 2018 marketing trends. (Yes, we’re marketing nerds.) It’s a brand-new year, and we’re honing brand-new...

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You Are Not Your Target Demographic

You are unique. You are a wonderfully complex product of experiences, abilities and potential. There’s nobody like you in the whole wide world! We’re all different. We get it, you get it and just about everyone else probably got it since they were about four or five....

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Lights, Camera, Facebook! Social Media Video

Static graphics are so 2016. You probably know that adding graphics to your posts helps engagement. (And  that more engagement leads to more customers which leads to more purchases which is really why we’re doing this, right?) That’s a nice trick, but you know what...

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Copyright Infringement, Photos and Your Business

The Internet: It’s chock full of perfectly framed, beautiful images. Wait. Let’s clarify that. It’s chock full of perfectly framed, beautiful images you can’t use in your marketing. Resist the urge. Trust us: It’s not worth it to “borrow” images or copy from the ’net....

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Kick Out the (Creativity) Jams

Music has charms to soothe a savage beast. And get a creative team firing on all cylinders, too, but that’s not really the stuff of eloquent quotes, so you probably don’t hear about it as often. Nonetheless, our tunes play a pretty big role in keeping the OTM team on...

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Clear Your Cache, Solve Your Update Headache

You know that joke about turning your computer off and on again being the best solution to most IT problems? Sometimes clearing your browser’s cache is the equivalent in the web design world. For a lot of reasons that are too technical and boring to go into here, your...

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