OTM:

High Level

  • 15 person boutique agency
  • Only one outcome: Change behavior
 

Focus primarily on High Lifetime Value

  • Medical
  • Auto/Powersports
  • Housing/Construction
  • Municipalities
 

Competencies/Team:

  • Email Marketing
  • Social
  • PPC/Paid Media
  • Web Design/Dev/Content
  • SEO
  • Photo
  • Video
  • Branding
  • Analytics/Reporting
  • Technologist
  • Graphic Design
  • Digital Design
  • Account Management
  • Business Analyst
 

Why We Chose Those Services – Journey and Funnel Alignment

 
 

Core Competency/Approach

Basic Sales Funnel

 

 

 

 

Functional Sales Funnel – Empathetically Aligned with Customer

 

 

 

 

 

Customer Journey – Understand The Customer Journey First Before Trying To Change It

 

 

 

Position Analysis 
Step 1: Competitive Analysis
Step 2: Market Analysis
Step 3: Website Audit

Messaging Foundation
Step 1: Develop Messaging House and Pillar Content

Consumer Behavior
Step 1: Customer Journey
Step 2: Peak End Management

Go to Market Strategy
Step 1: Campaigns
-Stages of Funnel
Step 2: Projects
-Brand Standards

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