If you’ve been looking around your Google Analytics recently, you’ll notice a new option on the right-hand menu called Visitor Flow. Visitor Flow gives us the option to see how visitors are flowing through your website in an easy-to-read visual flow chart.
This new tool is incredibly useful. It allows you to see how and when visitors drop off, how they get to certain pages, and the easiest path for conversion. In addition, you can see how many people drop off, why they drop off, and where they drop off. This should give you a good idea of how and why people are visiting certain pages and streamline your design for maximum effectiveness.
This information as always available before, but never in such a well-designed visual manner. The great thing about the visual displays is that you can extrapolate so much more useful information than tabular data.