A Quick Guide to Receiving Customer Reviews

Statistics show that the majority of all online users refer to customer reviews before they buy a product, a service or interact with a company. Especially with the increase of online businesses and digital marketing, brand reputations are often built solely upon the reviews being left by online users.

No matter the tenure of a business, a review can make or break future success. Here we lay out some ideas and tips for you and your business regarding how to get customer reviews.

How to Get Customer Reviews

There are plenty of ways to receive reviews besides on Google and Yelp. As a matter of fact, the easiest ways to get reviews are through email marketing and your website. Email marketing is a great way to capture good reviews from clients that are already a fan of your product or services. If they are subscribed to your email list, odds are they are a fan of you! Craft an email blast and ask for reviews on something that may have purchased from you or just their experience in general. You can collect these reviews on your website and house them on corresponding pages.

If you find that you are having trouble receiving reviews, you can always send the request with an incentive. For example, by issuing a 15% coupon with the successful submission of a review, users are more likely to leave one.

When To Get Customer Reviews

You’re going to want to reach out for customer reviews in a timely manner. The more time that passes between an interaction or purchase, the less likely the customer is to care about giving a review or even remembering details to mention within it. The best time to send an email asking for reviews is during the week when people are most likely to be in their email inbox more often.

Why It’s Important to Get Customer Reviews

Engaging in a customer experience, whether it be good or bad, makes them feel heard, respected and appreciated. Creating relationships is what develops brand loyalty to keep them coming back, or better yet, referring your business to other people! It is also important to note how you respond to reviews. Other customers that are reading reviews will notice how you are interacting which is another great way to increase your brand reputation!

If you have more questions about customer reviews or brand reputation, check out the Public Relations services we offer at OTM!

Back to All Insights

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

A Quick Guide to Receiving Customer Reviews

How to Get Customer Reviews

When To Get Customer Reviews

Why It’s Important to Get Customer Reviews

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