The truth is, working with a marketing agency is more than just a business transaction. A constructive partnerships is more like entering a committed, personal relationship and over the years I’ve found that the initial meeting is more like a two-way interview. The most successful collaborations are those that are a good fit for both parties. Realistically, not every agency is a good fit for every client and that’s okay.
While no business owner wants to lose work, there are certainly appropriate circumstances where an agency will turn down a bid. If the agency feels as though the relationship is not going to be constructive or positive, no amount of money or work will make that relationship worth entering. To help future clients and other agencies, I’ve put together a list of things to consider before entering a committed relationship with a marketing agency:
Things For Clients To Consider When Choosing A Marketing Agency:
- Is this a good personal fit?
- Is there good communication?
- Does the design style of the agency fit with my company branding?
- Have I received things in a timely manner?
- Are they following through on what they said they were going to do?
- Do they have the skill set to complete the task at hand?
- Do they have the appropriate team at hand to complete the task?
Things For Marketing Agencies To Consider Before Working With A Client:
- Does the client value and appreciate the services we provide?
- Does the client communicate well?
- Is this a good personal fit, do we share similar values?
- Has the client budgeted for our services?
- Does the client adhere to a timeline?
Our ideal client is someone who shares similar values, appreciates our services, enjoys a glass of red wine, trusts our opinions and is able to communicate professionally. Similarly, clients should search for marketing agencies that value their vision, stay on top of things, communicate professionally and are looking to collaborate. Our main goal at Old Town Media is to develop valuable, long-term relationships with our clients, so we always make sure to do our research and we encourage potential clients to do the same.Back to Blog