Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
OTM: Your Inc. Power Partner Award Winner
We won the Inc. Power Partner Award! A big thanks to our voters, here’s a look at the process that sured up our victory.
What Are My Business’ Value Propositions?
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
With more businesses than ever in every industry, differentiating one business from another can be a tricky process. Building a StoryBrand is a...
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way,...
Video Marketing for Doctors | Medical Marketing
Video is an often overlooked method of connecting with future (and current) patients and building credibility, especially in the medical industry....
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a...
How to Create Your Full-Funnel Marketing Strategy
Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to...
Core Values Make the Difference in Our Culture at OTM
At OTM, the idea that we are committed to our core values is practically an understatement. Our core values are deeply embedded in everything that...
A Change Log: Tracking Success – A Monthly Status Report
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth,...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then...