Insights & Curiosities

One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.

What Are My Business’ Value Propositions?

“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it...

A Brand Story Exercise: OTM’s Approach to Building a StoryBrand

With more businesses than ever in every industry, differentiating one business from another can be a tricky process. Building a StoryBrand is a...

Lo-Fi vs Hi-Fi: Which is Better?

When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be...

two gentlemen looking at a computer at a desk

Optimizing for Google: What Does Search Engine Optimization Do

One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a...

ROI Return on investment, Business and financial concept

Marketing Acronyms You Should Know

We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way,...

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Video Marketing for Doctors | Medical Marketing

Video is an often overlooked method of connecting with future (and current) patients and building credibility, especially in the medical industry....

child with phone in his hands is lying at home on bed. Social Media tiktok is loaded on screen.

The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy

In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a...

How to Create Your Full-Funnel Marketing Strategy

Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to...