Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way,...
Video Marketing for Doctors | Medical Marketing
Video is an often overlooked method of connecting with future (and current) patients and building credibility, especially in the medical industry....
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a...
How to Create Your Full-Funnel Marketing Strategy
Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to...
Core Values Make the Difference in Our Culture at OTM
At OTM, the idea that we are committed to our core values is practically an understatement. Our core values are deeply embedded in everything that...
A Change Log: Tracking Success – A Monthly Status Report
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth,...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to...
How the 66 Day Habit Cycle Will Impact Your Marketing
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes...
How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is...