Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a...
How to Create Your Full-Funnel Marketing Strategy
Whether you’re an owner/operator for your small business or a manager of a multi-location franchise, every business wants to convert its audience to...
Core Values Make the Difference in Our Culture at OTM
At OTM, the idea that we are committed to our core values is practically an understatement. Our core values are deeply embedded in everything that...
A Change Log: Tracking Success – A Monthly Status Report
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth,...
When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to...
How the 66 Day Habit Cycle Will Impact Your Marketing
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes...
How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of...
OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately...
Why Use Instagram Reels for Businesses?
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies -...
Defining and Planning Company Initiatives Before, During and After Coronavirus
By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d love to return to normalcy sooner rather than...