Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Featured Resource
Unlocking Efficiency with the Entrepreneurial Operating System (EOS)
EOS, the Entrepreneurial Operating System®, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs around the world get what they want from their businesses – including ours – and that’s why we want to share it with you!
How Customer Feedback Can Unlock Growth for Your Service-Based Business
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42%...
Unpacking Attribution in Marketing: The Customer Journey for Success
In marketing, grasping the customer journey for successful outcomes is essential. Attribution in...
Unleash Your Company’s Potential: Client Engagement Models For B2B Professional Services
In today's crowded business landscape, B2B service firms must stand out to succeed. An effective...
Slicing Success: Unraveling Fractional CMO Opportunities Using Professional CRMs
At OTM, we understand how challenging it can be for businesses to define their position in the...
Sales Enablement For B2B Professional Services – How To Manage Your Pipeline Using Hubspot
Scaling sales in a competitive B2B marketplace can be challenging, but it's not impossible. By...
Getting Started on TikTok: Practical Tips for Professional Services Firms
If you are trying to market your professional services firm and you are still dragging your feet...
Slicing Success: Unraveling Fractional CMO Opportunities Using Professional CRMs
At OTM, we understand how challenging it can be for businesses to define their position in the...
The Benefits of Social Media Marketing for Businesses in 2023
As a marketing agency, a question we get frequently asked is “Should my business be on social...
Unlock Your Competitive Edge with a Fractional CMO
Are you seeking an agile, cost-effective marketing solution to take your business to the next...
Building an Unforgettable Visual Brand Identity
Crafting a memorable visual brand identity doesn’t have to be intimidating. Here’s your guide to creating a unique brand identity.
Why Every Business Needs a Brand Strategy
A brand strategy will differentiate your company from its competitors. Here are 3 benefits of a strong brand for your business.
What Is Brand Marketing?
Brand marketing is an essential aspect of marketing strategy. It involves using brand identity to set your company apart. Let’s have a look.
What is Brand Strategy and How to Get Started
What is brand strategy? Brand strategy is the overarching, holistic approach you take to represent...
Create More with Less: How Marketers Can Leverage Generative AI and ChatGPT to Create Value
The world is constantly changing, and with it, so is the way we work, communicate, and interact...
OTM: Your Inc. Power Partner Award Winner
We won the Inc. Power Partner Award! We can’t thank our clients enough. Here’s a look at the process that won us this award.
What Are My Business’ Value Propositions?
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering...
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at...