Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Understanding Paid, Local, Organic Listings
Did you know that there are three places your business can appear on the first page of Google’s search results? Specifically, paid, local and...
A Perfect Press Release
Press releases are short, informative pieces detailing event announcements, company updates/changes, product releases and other items companies deem...
Long-Tail Keywords, We Love You
Those mega-brains at Google have put their mega-brainpower to work trying to figure out what’s going through everyone’s heads as they search....
New Location, New Brand, Same Great Results
Old Town Media is back in old town! And we have a new look to go along with our Old Town location. We’re still unpacking boxes, getting our...
Logo Design for the Long Term
You don’t merely want a logo. You want a logo design that instantly connects with your customers, accurately projects your company’s brand and...
Best Rock Band Brands
What does nearly every great rock band have in common? A great brand identity. It’s never about the music in rock’n’roll. It’s about image,...