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Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors determining the quality of your end result. It can be totally fine to grab a quick, unplanned shot here and there for b-roll or a social post, but higher quality video and...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at Old Town Media Inc. is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...