OTM at Adobe MAX Conference

Earlier this month, OTM’s Chief Creative Officer, Vallene Kailburn, and Art Director, Katie Hutmacher, attended the annual Adobe MAX conference, hosted (bonus!) this year in Los Angeles. The trip proved to be an all-out adventure and let’s be honest, a designers dream, filled with creative inspiration, new technologies and the opportunity to try some of Adobe’s new and innovative products. With 14,000 creatives in one room, Adobe MAX offers an incredible learning environment filled with inspiration and entertainment.

From the start of Adobe MAX, Katie and Val enjoyed every moment and made the most of their trip to the West Coast. This year’s Los Angeles conference featured keynote speaker Ron Howard, plus a conversation between Questlove and Lily Singh, as well as highlights to new Adobe software and other projects such as Project Rush for online video, Project Aero’s augmented reality, and the all-new Adobe Photoshop for iPad.

Katie’s dedication to graphic design drove her workshop choices, and she found plenty of inspiration in attending this year’s Adobe MAX conference. Being her third trip to the conference after previous trips to San Diego and Las Vegas, she’s an Adobe MAX pro who knew how to properly balance work and fun. Katie focused on learning new processes and technologies that she could bring back to Fort Collins and implement with her designs for OTM. One of her favorite labs was gaining additional skills with Adobe After Effects software while she also took time to enjoy podcaster Roman Mars’s presentation of 99% Invisible: Live.

This year was Val’s second trip to Adobe MAX after attending last year’s event in Las Vegas. For the 2018 conference, she was also accompanied by OTM clients from Orthopedic Center of the Rockies and additionally had the pleasure of running into fellow MAX attendees from the Poudre Valley School District here in Colorado. In addition to learning about the new software being unveiled at the conference that she could use in her own designing, Val especially enjoyed Sneaks where Adobe engineers debuted demos of future Adobe projects.

While the conference was certainly a work trip, both Katie and Val had plenty of fun as well. Both attendees thoroughly enjoyed the MAX Bash 2018 which featured a performance from Grammy award-winning musician Beck. The trip also gave them a chance to flex their own creative muscles at the Adobe Create booth. After a 90 minute wait and only one practice jump, they were able to use the 24 cameras for one lasting shot of their visit to the ultimate creativity conference.

Adobe MAX will be returning to Los Angeles for their 2019 conference, and you can bet OTM will be there to learn new skills, experience innovative technologies, and have plenty of fun again next year.

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Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

OTM at Adobe MAX Conference

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