Online Marketing: Are Digital Coupons Effective?

Creating an effective online marketing strategy can be challenging due to the number of options and opportunities there are in the digital world. From social networking sites like Facebook to review sites like Yelp, each platform serves up different ways to market to your customers – and almost all of them are beginning to incorporate a way to provide discounted services or products to your customers.

So, we are left wondering… are digital coupons effective?

They can be, when done correctly.

Benefits of coupons:

  • Encourage existing customers to return
  • Drive in new customers
  • Promote a new product, service or package
  • Test drive a new product or service
  • Use coupons to track ROI by requiring codes for each platform and then comparing which drives the most sales
  • Provide an incentive over the competition

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