Kerrie Luginbill

Partner | Chief Growth Officer

After spending six years as a freelance fractional CMO for small businesses, Kerrie joined OTM in 2013 and was tasked with transitioning the firm from a website design and development agency to a full-service marketing agency.

Kerrie is now an OTM Partner and serves as Chief Growth Officer. Day to day she is responsible for overseeing our team of marketing strategists while continuously evolving our service offerings and leading the development of our strategic playbooks.

Back to Team

Kerrie Hosted a Golf Tournament in September 2022,

Raising $26,444 for Fort Collins Habitat for Humanity

Max is Kerrie’s 4lb Pomeranian,

Office Companion and (Pictured Here) Bicycling Partner In Crime

An Avid Fan of the Outdoors, Kerrie & Her Parents

are Proud Fort Collins Motorsports Customers and RZR Owners

Background and Experience

A Colorado native, Kerrie discovered her love for marketing and public relations early on as a participant in the Brighton High School DECA program.

DECA, a group that exists to prepare emerging leaders and entrepreneurs for the world of business, provides students with an opportunity to create marketing and business plans as a part of school curriculum that are then presented at district, state, and national competitions. In both her junior and senior years of high school, Kerrie placed in the top 3 at the district and state competitions, earning her a place at the national competition. Additionally, Kerrie served as her DECA class president her junior year, and she received a college scholarship for her achievements in the program.

Following high school, Kerrie attended Colorado State University where earned a BA in Journalism and Technical Communications with a Minor in Business Administration.

While in college, Kerrie held positions as a Marketing and Public Relations Intern at Elitch Gardens, a Marketing Intern at Lightsource Creative Communications, and had worked her way up from Marketing Intern at Mantooth Marketing Company to a contracted Account Manager and the agency’s Social Media Director.

With a firm belief that to be a great leader in business, you have to be a great leader in your community, Kerrie is a champion for local area non-profit organizations and spends a considerable amount of her time giving back.

In the limited space between her work at OTM and in the community, Kerrie is a committed dog mom. She’s also a Peloton enthusiast (@SpinDogMom), an avid reader and podcast listener, a red wine fanatic, and a wiz in the kitchen.

Honors & Awards

2023-2023 Impact Award Recipient (Rotary Club of Fort Collins April 2023)
2023 Corporate Volunteer of the Year Award (BizWest March 2023)
2022 Vision Maker Award (Project Self-Sufficiency April 2022)
2019 BizWest 40 Under Forty (BizWest October 2019)
2019 Community Service Award (Community Foundation of Northern Colorado October 2019)
2016 Member of the Year (Rotary Club of Fort Collins January 2016)

Certifications

StoryBrand Certified Guide (2019 – Current)
Karrikins Group Certified Aligned Leader (2022)
HubSpot Inbound Marketing Certified (2021 – 2023)
HubSpot Marketing Software Certified (2021 – 2023)
HubSpot Sales Software Certified (2021 – 2023)

Community Involvement

Current Rotary Club of Fort Collins Member and Board Member; previous roles include Secretary, President, Fundraising Committee Chair, and PR Committee Chair
Past Project Self-Sufficiency Board Member; roles included Secretary, Board President, and Donor Relations Committee Chair
Past The Center for Family Outreach Board Member
Ongoing High School DECA District and State Volunteer Judge



Perhaps the only way to be both humble and ambitious is to be ambitious for the good of others.

– Forbes

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do