Rachel Schlegel

Partner | Chief Relationship Officer

Rachel is a Colorado transplant from Northern Illinois! After graduating from Ball State University with a degree in Advertising, Rachel has spent the last few years managing accounts and building marketing dreams for all her clients. She thrives on the fast-paced agency life and with strong organization and communication skills, a strategic mindset, contagious energy, and her love of working with all kinds of people she is beyond thrilled about her new home at OTM.

Back to Team

Love Spending Time with My Whole Family

& Being Active Outdoors

Love Traveling with My Husband

Us Boating in Florida

My Little Family That Brings

So Much Joy to my Daily Life

Background and Experience

Rachel grew up in Galena, an idlylic small town in the hills of the northwest corner of Illinois. A member of an entrepreneurial family, she had an early look at what it meant to own and run a business. The outgoing person that she is, Rachel fell in love with marketing as a means to make business owners’ lives simpler and more enjoyable through client relations.

Rachel bounced around the midwest as she began her marketing journey. She received a BS in Advertising from the College of Communication Information and Media at Ball State University in Indiana. Then moving to Iowa, she joined a marketing agency as a part of their Account Services department.

During her time in Iowa, Rachel worked with clients in a variety of industries and became proficient in the art of marketing strategy, ultimately helping her to more accurately anticipate her client’s needs. In 2018, with a hint of apprehension, Rachel and her husband ventured west with their beloved husky in search of new adventures.

Settling in Fort Collins, Rachel was determined to find a marketing team that shared her passion and vigor for making an impact through client engagement. Naturally, OTM was a perfect fit, and Rachel was brought on as an Account Director responsible for building and overseeing the Account Services Department.

Rachel designed OTM’s Client Engagement Model to ensure the provision of meaningful and purposeful experiences for our clients, and in 2022 became an OTM partner. Rachel is someone who is for the people. She works to provide confidence for our clients that their goals are our goals creating a system of transparency that allows them to witness the progress along the way.

When not fostering authentic client engagement, you’ll find Rachel spending time with her husband and playing with their daughter. She loves camping and being outdoors, orchestrating parties and themed events, traveling in search of the perfect cocktail, and is masterful in the art of charcuterie.

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I’d rather regret the things I’ve done than regret the things I haven’t done.

Lucille Ball

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do