Branding | Social Campaigns | Website Design | Social Media | Video

Orthopaedic & Spine
Center Of The Rockies

A long-time partner of Orthopaedic & Spine Center of the Rockies (OCR), OTM has provided specialized digital marketing support to OCRs internal marketing team since 2013. In 2018, we expanded our partnership to include all things marketing and strategy, including a brand refresh. 

We now provide a range of creative services to OCR on a monthly basis, including graphic design, digital advertising including search, display and social as well as videography and photography as needed.

The rebranding process started with the tagline – Specialists in the Medicine of Motion. We knew we needed to bring more life to the visuals we were using, but we also wanted to drive home the fact that OCR has 31 specialized physicians, more than sub-specialists any other clinic in the region.

We decided not to make any changes to the OCR logo itself, which has remained the same for many years, and instead compliment that logo with a branded tagline that visually represents motion through stylized fonts, colors and shapes.