Social Campaigns | Website Design & Development | Graphic Design
A client of ours since 2008, Rancho Sahuarita is one of OTM’s longest partnerships. For more than a decade, we’ve partnered with Rancho Sahuarita to communicate its unmatched lifestyle and experience to residents through ongoing marketing, design, branding and website design and development.
In 2017, we decided it was time for a brand refresh. With lifestyle brands becoming more and more prominent in today’s saturated marketplace, we needed to first define the lifestyle in Rancho Sahuarita. We started by identifying our target audience and building out audience personas based on geographic, psychographic and demographic data. From there, we were able to weave together a story that appeals to those personas and highlights the various amenities that Rancho Sahuarita has to offer.
Working with Old Town Media is nothing short of incredible! They have managed much of our marketing, design and digital needs for the last 10 years, and in that time they have come to truly know our team and our brand. Their entire team is highly creative, hardworking and dedicated to making sure that brand stays consistent, relevant and continues growing. They know exactly what we need when we start a project; it’s like they can read our minds! To top it off, they are all very fun and easy to work with. I would highly recommend Old Town Media for all marketing and web needs – they will not disappoint!
How do you translate a lifestyle into a web-based experience? We started with video – working with an Arizona-based photographer and videographer, we created a b-roll video that we made front and center on the website so that users could immediately feel as though they stepped into Rancho Sahuarita.
We then developed custom inner pages for each of our lifestyle elements, highlighting the amenities and connecting them together through a secondary navigation at the bottom of each page to encourage user flow.
Within just a few months, we saw the following results:
Increase in Website Visitors
Increase in New Users
Increase in Pageviews