Boost Conversion Rates with Product Images

google image search

Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text?*

How about the fact that 40% of people will respond better to visual information than plain text?*

It’s no secret that people respond stronger to images than they do to copy, but did you know that by incorporating product images into your online marketing campaigns, you can significantly boost conversion rates?

Leveraging product images in your organic and pay-per-click (PPC) campaigns can provide a significant boost in your checkout conversion rates.  For example, if a customer is searching for “Hockey Sticks,” Google will return products from online retailers along with price points for the potential customer.  The companies who actively market their products with good product descriptions and easy to crawl website code saw conversion jump up when they incorporated good product images into their campaigns.

Even on a conservative approach of a %5 increase on a website that generates $10,000 a month in sales would increase your annual revenue by $6,000! Who doesn’t want a $6,000 revenue increase?

However, there are some things to keep in mind when you begin to incorporate images in your online campaigns:

  • Use high quality images. Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites due to their quality images!
  • Don’t just show a single image, show as many as you can – from different angles.
  •  Avoid stock photos! People can pick out a stock photo a mile away, and it shows – because they ignore them. Try to incorporate real people (when necessary) rather than the smiling faces of iStock.com.

The big takeaway here? Incorporate good, quality images in everything you do and see the numbers increase.

*Sources: 3M Corporation and Zabisco

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