approach to marketing
Whether you need a full-funnel inbound marketing strategy, a new website, or full brand development,
we begin each and every engagement with the OTM Path to Growth™ process.
Our goal is to help our clients achieve & sustain prime.
With a renewed clarity of vision, companies in a state of prime establish an even balance between control and flexibility. Everything comes together. Disciplined yet innovative, companies consistently meet their customers’ needs. New businesses sprout up within the organization, and they are decentralized to provide new life-cycle opportunities.
– Ichak Adizes, Author of “The Pursuit of Prime”
The OTM Path to Growth™
The OTM Path to Growth™ is a 6 week process that we have developed that guides you through a series of collaborative exercises to analyze your business strategy, model your customer’s behaviors and ultimately position your brand competitively within your industry.
The OTM Path to Growth™ process combines discovery, storytelling and customer behavior modeling through the following activities:
- Stakeholder discovery sessions
- A business analysis exercise
- A competitive analysis
- A brand story exercise
- A target persona exercise
- Customer journey or experience mapping
From there, we tap into our team of specialists to develop a full-funnel inbound marketing strategy based on the desired market positioning and taking into consideration our identified obstacles and opportunities.
At OTM, we don't try to fit our clients into a one-size-fits-all services package. We know that you are all different: you all have different skills in house, different strategic initiatives and priorities - and that's why we shape each of our engagements around you and your specific business objectives.
Brand Story & Identity
Your brand is not just a logo. Rather, it is your business at its core, it is the sum of all pieces from the logo design to the core values hung in your office and the story you tell yourself and your customers.
Website Design & Development
Inbound Marketing Campaigns
Our full-funnel inbound marketing campaigns artfully combine digital marketing, advertising and public relations solutions in order to produce the largest impact for our clients.
We leverage community partnerships and out-of-the-box ideas to create buzz and build strong connections between businesses and their audiences. Our PR Specialist focuses on cultivating lasting relationships with the media.
From digital motion graphics to multi-page print design, our design and marketing teams work collaboratively to inspire ideas that position our clients in the marketplace while setting the bar for the competition.
Videography & Photography
Break through the noise and connect with your audience through strong visuals, engaging video and authentic messaging. OTM features an on-site photo studio and specializes in quick-turn micro-video content.