At the core of our Creative Process is Discovery. We begin every client relationship with a Discovery meeting to learn about you, your industry, and your customers.
“Everyone is not your customer” – Seth Godin
Some items that should be established during the Discovery:
The Strategic Planning phase is important as it allows us to analyze the strengths and weaknesses, competition, industry and overall state of the business while determining what strategies and tactics will set us up for success.
Some items that should be established during Strategic Planning:
The Creative phase is where your story comes to life.
“Marketing without design is lifeless, and design without marketing is mute.” – Von R. Glitschka
Channeling what we learned in Discovery and Strategic Planning, Creative is where the magic happens. Our marketing and design teams collaborate to design ideas into reality while maintaining a focus on goals and the brand as a whole.
The Creative output can include:
Once the Creative has been approved and perfected, we can then begin to build deliverables. From our Marketing team to our Development team, each website, advertisement and Google AdWords campaign is created with care, focus and attention to detail.
Our dedicated department specializing in web development builds custom websites with style, efficiency and reliability in mind. We proudly build our sites using a strict set of standards and we thoroughly test each site we launch as if it were our own.
Our team will work with your team in order to implement the strategies and tactics defined and designed during Creative and Production.
To maximize the return on any Creative element, there needs to be controls in place to monitor progress. As time passes, the controls are constantly analyzed to determine how the actual performance compares to the projections. Any changes that need to be made are done based on the analysis of controls.
It is important to closely evaluate all efforts at the close of any campaign or Creative project, not only to determine what was effective and what could be improved on, but to create a roadmap for the future.
Our team will put a detailed evaluation together and our evaluation meeting will be an all-hands-on-deck re-cap and review, at which point we can determine our next steps together.
“Take a risk and keep testing because what works today won’t work tomorrow, but what worked yesterday may work today” – Amrita Sahasrabudhe