branding & identity design
“The brand is the sum of the promises we make, the story we convey, and the expectations that we want customers to believe we will fulfill.” – Seth Godin
At Old Town Media, we love to build brands with meaning. We don’t just slap together a logo and call it good, in fact, we constantly harp on the fact that your brand is much bigger than a logo!
Your brand is the sum of all parts: it’s your story, it’s how you package your product, the colors that you use, the photos that you choose and the emotions that you, your product or your service evoke from people – and why.
When we work with clients to develop a brand, we dive deep into our Discovery project first in order to learn everything that we can about why your business exists and then we collaborate as creatives to build your brand story. We package all of this up into one living, breathing document that we call your Brand Bible.
The Brand Bible includes:
- Logo Design and Usage
- Font Selection and Usage
- Color Scheme, Tone and Color Ratio
- Brand Assets
- Key Messaging
- Key Business Information
- Photo Selection and Filter Guide
- Mood Board
- Design Examples
Each Brand Bible is completely customized to the client and inclusions are tailored to the clients’ unique needs.
At Old Town Media, we work with each client differently and uniquely, we customize the relationship around each client’s individual needs.
Branding & Identity
Your brand is not just a logo. Your brand is who your business is at its core, it is the sum of all pieces from the logo design to the core values hung in your office.
Website Design & Development
Our in-house design, development and marketing experts work together on every website project to ensure that the output is a responsive and engaging experience for the user.
We leverage community partnerships and out-of-the-box ideas to create buzz and build strong connections between businesses and their audiences.
From digital motion graphics to multi-page print design, our design and marketing teams work collaboratively to inspire ideas that position our clients in the marketplace while setting the bar for the competition.