Inbound Marketing Campaigns
Our sweet spot is tying all of our core competencies together in order to develop creative campaigns that include a wide array of platforms and channels – from social media marketing to PPC, website development and even print and outdoor advertising.
As a full-service marketing agency, we are not married to any particular medium. Instead, we focus on what is going to produce the best results for your particular business.
We begin all marketing and creative campaigns with a strategic planning phase.
The Strategic Planning phase is important as it allows us to analyze the strengths and weaknesses, competition, industry and overall state of the business while determining what strategies and tactics will set us up for success.
Some items that should be established during Strategic Planning:
- Benchmarks for Measuring Results
- Target Audience Profiles
- Market Research
- SWOT Analysis
- Strategies and Tactics (Marketing Mix)
- Marketing Goals
We then dive into creative. This is where we bring your story to life through messaging, design, themes and creative concepts.
Once the Creative has been approved and perfected, we can then begin to build deliverables. From our Marketing team to our Development team, each website, advertisement and Google AdWords campaign is created with care, focus and attention to detail.
Our team will work with your team in order to implement the strategies and tactics. To maximize the return on investment, there need to be controls in place to monitor progress. As time passes, the controls are constantly analyzed to determine how the actual performance compares to the projections. Any changes that need to be made are done based on the analysis of controls.
We don’t stop there, to conclude every project, our team will put a detailed evaluation together and our evaluation meeting will be an all-hands-on-deck re-cap and review, at which point we can determine our next steps together.
At OTM, we don't try to fit our clients into a one-size-fits-all services package. We know that you are all different: you all have different skills in house, different strategic initiatives and priorities - and that's why we shape each of our engagements around you and your specific business objectives.
Brand Story & Identity
Your brand is not just a logo. Rather, it is your business at its core, it is the sum of all pieces from the logo design to the core values hung in your office and the story you tell yourself and your customers.
Website Design & Development
Inbound Marketing Campaigns
Our full-funnel inbound marketing campaigns artfully combine digital marketing, advertising and public relations solutions in order to produce the largest impact for our clients.
We leverage community partnerships and out-of-the-box ideas to create buzz and build strong connections between businesses and their audiences. Our PR Specialist focuses on cultivating lasting relationships with the media.
From digital motion graphics to multi-page print design, our design and marketing teams work collaboratively to inspire ideas that position our clients in the marketplace while setting the bar for the competition.
Videography & Photography
Break through the noise and connect with your audience through strong visuals, engaging video and authentic messaging. OTM features an on-site photo studio and specializes in quick-turn micro-video content.