Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message.
The challenge? In most cases, you have very minimal control over the output of these efforts.
PR efforts result in what we call editorial content – editorial content is content that is not advertising-based, which also means that you do not have the ability to control exactly how that content is shared. That is where the Public Relations professionals come in, we use strategies to work with reporters, influencers, bloggers and so on in order to ensure that the right message is delivered to the right audiences – and at the right time.
Our Public Relations projects may include any of the following:
- Media Kit Creation & Distribution
- Event Marketing
- Grassroots / Guerilla Marketing
- Community Outreach and Engagement
- Press Release Creation & Distribution
Each of our PR campaigns is completely customized to serve the needs of the client, organization or cause.
At OTM, we don't try to fit our clients into a one-size-fits-all services package. We know that you are all different: you all have different skills in house, different strategic initiatives and priorities - and that's why we shape each of our engagements around you and your specific business objectives.
Brand Story & Identity
Your brand is not just a logo. Rather, it is your business at its core, it is the sum of all pieces from the logo design to the core values hung in your office and the story you tell yourself and your customers.
Website Design & Development
Inbound Marketing Campaigns
Our full-funnel inbound marketing campaigns artfully combine digital marketing, advertising and public relations solutions in order to produce the largest impact for our clients.
We leverage community partnerships and out-of-the-box ideas to create buzz and build strong connections between businesses and their audiences. Our PR Specialist focuses on cultivating lasting relationships with the media.
From digital motion graphics to multi-page print design, our design and marketing teams work collaboratively to inspire ideas that position our clients in the marketplace while setting the bar for the competition.
Videography & Photography
Break through the noise and connect with your audience through strong visuals, engaging video and authentic messaging. OTM features an on-site photo studio and specializes in quick-turn micro-video content.