Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message.
The challenge? In most cases, you have very minimal control over the output of these efforts.
PR efforts result in what we call editorial content – editorial content is content that is not advertising-based, which also means that you do not have the ability to control exactly how that content is shared. That is where the Public Relations professionals come in, we use strategies to work with reporters, influencers, bloggers and so on in order to ensure that the right message is delivered to the right audiences – and at the right time.
Our Public Relations projects may include any of the following:
- Media Kit Creation & Distribution
- Event Marketing
- Grassroots / Guerilla Marketing
- Community Outreach and Engagement
- Press Release Creation & Distribution
Each of our PR campaigns is completely customized to serve the needs of the client, organization or cause.
At Old Town Media, we work with each client differently and uniquely, we customize the relationship around each client’s individual needs.
Branding & Identity
Your brand is not just a logo. Your brand is who your business is at its core, it is the sum of all pieces from the logo design to the core values hung in your office.
Website Design & Development
Our in-house design, development and marketing experts work together on every website project to ensure that the output is a responsive and engaging experience for the user.
We leverage community partnerships and out-of-the-box ideas to create buzz and build strong connections between businesses and their audiences.
From digital motion graphics to multi-page print design, our design and marketing teams work collaboratively to inspire ideas that position our clients in the marketplace while setting the bar for the competition.