Social Media’s Real Use

Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we’re going to go through some of the bigger ones to help you understand the true benefit of each site.

Facebook

As you likely know, Facebook is the single most popular social media website in the world – in fact it’s the single most visited site in the whole world. It’s also great for plain old social engagement. That’s right, Facebooks hidden value is actually it’s most open one. Facebook drives the most direct company – tribe engagement of almost any other social media site in the world. You have more channels within Facebook to get your message out, more targeting options for CPC, and more fans than any other network.

Twitter

Twitter is for tweakers. Real time, actionable, newsworthy, breaking. Anything that’s happening in the moment is also happening in Twitter. In fact, they released a video about two years back about how tweets about the minor East Coast earthquake reached the people affected before the earthquake itself did. If you want to get breaking news out immediately to a group of fans or your tribe who will spread it instantly, Twitter is the place to do it.

Pinterest is amazing for driving links (hot leads, really) back to your website. When you put out content onto Pinterest (or make it easy for people to share onto Pinterest), it hooks a link back to your website into the picture. Every time someone else sees that photo, they have the potential to click on the site and buy something from you. This has huge potential for you to scale your effort into a lot of sales.

Google+

Let’s be real – Google+ will get you very, very little social engagement because almost no one uses the platform. It claims a huge audience, but it really has very few active users. The real benefit lies in the SEO benefits of the Google Places tie-in and authorship. You see, Google has intertwined Google+ into almost every section of it’s main services. In search, you’ll see various examples of people using authorship attribution to show a little picture of themselves next to articles that they have written or a little G+ button due to them linking their business profile up with their website.

In Google Places, you’ll quickly find that you have to edit and review from your Google+ profile. Basically Google has signalled that you will receive a plethora of SEO benefits if you play along with their Google+ game. So play, play away.

Back to All Insights

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

Social Media’s Real Use

Facebook

Twitter

Pinterest

Google+

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