The 4 P’s of Marketing – Place

Today is the last of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last several posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...

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The 4 P’s of Marketing – Product

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last two posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...

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The 4 P’s of Marketing – Price

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies.  In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...

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The 4 P’s of Marketing – Promotion

The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...

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