Our Weekly AdWords Checks and Tasks

AdWords campaigns need a fair amount of maintenance. In fact, neglecting to actively manage your campaign will end up costing you a lot of money over time simply from the extra cost per click that comes from a lower quality score, a lower CTR, and lower quality...

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AdWords & SEO: The Match Made in Heaven

AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...

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Google AdWords redesigns

Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...

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Automate your local Google AdWords

Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...

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Cost-Per-Click

Many of our customers come to us looking to work with them on Google Adword campaigns.  While Adword campaigns provide great traffic, they are largely unsustainable in the long run as a primary source of traffic.  With common Fort Collins keywords going for $1-$10 a...

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