Beware of Fragmentation

From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...

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Productivity App: Wunderlist and Wunderkit

6Wunderkinder does stuff right. They have had the amazing task management app Wunderlist around for several years now and they've just now come out with an overarching app called Wunderkit. Wunderkit takes the best of Wunderlist, and adds two apps and makes it easier...

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Your customers are using tablets, are you?

Today, Time Inc. announced that it would be releasing all of it's magazine's on full purpose-built applications for tablets. This is a massive undertaking, as releasing even one publication on a broad spectrum of tablets requires cooperation and use of an entire staff...

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