Legally Build Your Brand on Pinterest

What is Pinterest? According to Techopedia.com “Pinterest is a social media website that allows users to organize and share images and videos from around the Web. Images uploaded by users are called Pins and may be organized into pinboards, which may be customized,...

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Public Relations Nightmares

Contrary to popular belief, Public Relations (PR) is not just an industry that thrives on the misconduct of large corporations. Nor is it an industry that only focuses on constructing inaccurate but appealing images of businesses and individuals. However, there are...

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Beware of Fragmentation

From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...

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Rebranding

Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...

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Consistency and your brand

Everyone knows that its important to maintain branding consistency.   The logo and colors on your site, should match your shirts, business cards, etc.  But what about your social media and online presences?  Twitter icon updated, check.  Facebook logo updated, check....

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Facebook Testing Negative Feedback Feature

It was reported yesterday by Mashable that Facebook is testing a negative feedback feature for Page Insights. "When page administrators – who are in the test pool – click on the “engaged users” metric, they’ll currently see the number of Facebook users who commented...

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Google+ Brand Pages

A lot of people have been waiting since Day 1 to see brand pages become real on Google+, Google’s new social networking site. Unfortunately, they’re still in the works and we’re waiting to see what they’ll look like in real life. We recently caught a great post on...

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