With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
Every one of our staff members solves problems for customers. It could be something as simple as adding the ability to collect donations on a website, increasing the click through rate of certain website elements or retrieving data faster for a customers web...
Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text?* How about the fact that 40% of people will respond better to visual information than plain text?* It's no secret that people...
From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
I read an article recently that said only 11% of people expect to receive customer service through social media. Since everyone and their grandma uses social media I found this statistic surprisingly low (as did the author of the article). By encouraging your...
Everyone knows that its important to maintain branding consistency. The logo and colors on your site, should match your shirts, business cards, etc. But what about your social media and online presences? Twitter icon updated, check. Facebook logo updated, check....
With the bulk of websites today being built on a content management system or framework such as WordPress, Drupal or Joomla, its worth looking into integrating these platforms into more of your organization's processes. They all support users, roles (different levels...
Let’s be honest here, your opinion doesn’t matter. I know you don’t like hearing it, but if you want to make money and be successful it doesn’t. Your opinion is wrapped up in a layer of personal filters, biases, and plain egotistical perceptions that are usually...
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...