Most local business take online views for granted. They don't monitor them, never respond to them or respond angrily, or don't even know that people are talking about them. However, customers these days do know they exist, do seek them out, and do change their...
Statistics are great. They sound boring, but when it comes to making real business decisions, they're one of the most useful tools available today. That is, if you have a website. If you have a brick-and-mortar store, it's nearly impossible to identify true statistics...
Checkins can be an excellent form of social momentum. A prospect or customer checks into your business or event and all of their friends see that check in which creates recall without you having to do any work at all. It's a win-win situation for both the customer and...
The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...
No two customers are alike. Even if they look exactly the same, each customer has a unique set of needs, relationships, schedule, existing assets, and pocketbooks. To not segment these customers into different groups with different needs will result in lost sales,...
Customer service is the true extension of any brand. Your customer service involves every human contact (and now computer contact) that your customer has with your firm. Do you (and vicariously) your employees view it as an extension of who you are, or as a hassle and...
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....
Google Places is an excellent tool for customer looking for potential businesses or products, especially locally. But, it can also be the bain of your business and reputation if someone visits your page and writes a scathing review. Luckily, there are several steps...
The quick and easy way to get traffic to your website is to simply pay for it. Today, a staple of any online marketing campaign includes Pay-Per-Click (PPC) advertising. Whether its to promote a new company launch, a new product or target potential buyers during peak...