That's right, we're in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or purchase)...
The Decision Making Process – Alternative Evaluation
Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
The Decision Making Process – Information Search
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
The Decision Making Process – Need Recognition
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...