Do You Read Your Statistics?

If you don't, then you need to start. Analytics (or statistics) are the single most important source of information from your website that is available without spending thousands on focus groups, heat map testing, etc. Even companies who can afford the latter options...

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The 4 P’s of Marketing – Place

Today is the last of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last several posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...

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The 4 P’s of Marketing – Product

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last two posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...

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