Google AdWords redesigns

Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...

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Website Accessibility

Website accessibility is the process of making your website viewable to everyone. This means text that can be read by Braille software for the blind, images and text that can scale larger for those who have a hard time seeing, and captions for videos for those who are...

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A Little Design Goes a Long Way

I recently received an email newsletter from a company that I was interested in following in pure text format. No photos, no signatures. no graphics, and absolutely no reason to read it. Now, I am interested in finding out more about this company and the surely...

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Great Photos Make Great Sites

We've all seen them - sites with brilliant designs, amazing copy, and a photo taken on a 6-year old digital camera with less resolution than your smartphone. They're everywhere, and they're giving up a powerful opportunity to convert prospects into...

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2 Clicks or Less

There’s a relatively new web design rule – 2 clicks or less. This rule states that if a user has clicked two times or more and has not found what they need, you’ve lost them as a visitor. The previous rule here related to “above-the-fold”, in other words, everything...

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Adobe Creative Lab

Adobe recently released an entirely new way of using their impressive creative tools and programs. Adobe Creative Cloud allows users to rent their software on web apps for a small fee of $49/month for individuals ($69.99/month for workgroups). The fee gives you access...

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Adobe to Stop Developing for Flash

Apple (Steve Jobs specifically) has long condemned Flash as being battery-killing, slow, and insecure. He disliked the system so much in fact, that Apple never supported it on their mobile devices which gave rise to a popular new programming language: HTML5. Well,...

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Navigability: the key to conversion

Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...

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The Power of Involvement

You've probably heard of the Occupy movement. A largely dis-organized group of protestors and bystanders have been staging protests around the world, with the media slowly catching on to the themes and messages of the movement. Perhaps the biggest weakness of the...

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