Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...
Use Google’s Webmaster Academy to Improve Your Site
In between their 600+ algorithm updates every year, Google does try to make your life a little easier now and again with tools to help you navigate the SEO mess. They just released a set of educational tools for beginning webmasters (or anyone who owns a website)...
Another Reason To be First on Google
Google has a feature on Chrome that pre-renders the first result on Google's search results before the user clicks on the page, meaning that the load tiem is virtually instantaneous. This makes a big difference for the user experience because loading time is like...
Google Just Got a Whole Lot Smarter
Google just announced a new intiative that will make your search results a whole lot smarter. They call it Knowledge Graph, and the idea behind it is that you will be able to see information about the person, place, or thing that you're searching instead of just a...
Use AdWords for YouTube to promote your vides
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...
Google+ Redesign, Instagram Buyout, and Facbook
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
Automate your local Google AdWords
Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...
Paid Ads Provide 50% – 100% Boost in Traffic Over Organic
A new study the incremental difference between organic and paid ads revealed some a very interesting fact: even with a #1 organic Google ranking, paid ads result in a 50% increase in traffic. The relevance here is that it's often assumed that an organic #1 ranking...
Google’s New Privacy Policy
Google updated it's privacy policy yesterday, with some pretty big hints at where the company is going next. The best thing about the new policy is that it's all consolidated into one document, instead of 70 different ones spanning across all of it's products. This...
New Google Update: Pages with Too Many Ads Penalized
Google released a new update today (although reportedly only affecting 1% of results) that penalizes sites with ads above the fold. In other, words, the less content you have above the fold, the more you will be penalized. The point of the release is to make it easier...