We'd like to introduce you all to our new marketing manager, Kerrie Luginbill! She will be handling all of our marketing accounts and bringing fun new ideas to Old Town Media. We are excited to have her! Kerrie grew up in Brighton, Colorado, before moving to Fort...
Moving To The Cloud
Running your business a business is usually more than a full time job and that is why our clients depend on us to provide robust, scalable and secure solutions for them. On September 13, 2013 Northern Colorado suffered terribly with the flooding of the Big Thompson...
Automate your local Google AdWords
Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...
Congratulations Chamber of Commerce!
The Fort Collins Area Chamber of Commerce has received the Outstanding Communications Achievement Award from the Western Association of Chamber Executives earlier this month! The award is presented to the Chamber for their website and newsletter communications, and...
The Power of Involvement
You've probably heard of the Occupy movement. A largely dis-organized group of protestors and bystanders have been staging protests around the world, with the media slowly catching on to the themes and messages of the movement. Perhaps the biggest weakness of the...
Have daily deals past the golden era?
New tracking numbers were just reported by Eperian hitwise that would indicate that the Groupon website has recently dropped significantly in visits in recent months. While there are some inherent problems with the numbers and we won't really know until Groupon...
The 4 P’s of Marketing – Promotion
The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...
What’s your differentiation?
Every business needs to be differentiated. Whether you’re a local eat-in restaurant that only serves hot dogs, or a multi-national corporation selling aesthetically pleasing MP3 Players and computers, you need a way to differentiate yourself from your many...
Sponsor a College or University Project
Many courses require a student to get a set amount of work experience or do a final year project. contact your local college and/or university and offer them a project that you would like their students to help on. I personally worked on a project for LL Bean in my...
Help yourself to some rankings
What's the trick to getting visitors to stay long? Content! One of the most important things you can manage on your site is the content. This is more than just delivering a large quantity of words grouped together. This involves looking at your marketing plan, your...