Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
Check out the new Wendy's logo. They have designed it with some subliminal messaging that we find interesting as designers. Everyone loves their mom's home cooked meals. In knowing that, Wendy's has found a way to add the word 'mom' into their logo that you wouldn't...
Okay Colorado - no more requests for logos with mountains in them. 🙂 See above, does this look familiar? Probably like 500 other businesses you have seen in the Front Range area right? Recently I was driving by an industrial area and noticed 5 buildings with that...
A brand is far more than a logo. A brand is your customer service. Your store front. Your uniforms. Your print media. The quality of your product. The marketing channels you choose. Your clients. Your attitude. Your employees. Your pricing. Your vendors. And on and on...