Beware of Fragmentation

From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...

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The Power of Your Personal Network

With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of  a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...

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Rebranding

Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...

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The Intern is Back

A quick clarification: Regardless of what Dave's most recent post may have implied... I still work here. And now that fall classes have begun, I am learning from all angles. So the topic of this week's blog is... Databases Why you might want one? It is all too common...

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A Few Words About Social Media Marketing

Here are a few words... it isn't mass media marketing. Now here's a rant: If you haven't been living under a rock (a rock without 3G coverage), you are probably aware of the power of social media marketing. Essentially, the reason social media is such a powerful...

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SOCIAL INSECURITY

Friends, social media marketing is for real!  Old folks like myself were hoping it was  just a passing phase or a fad, but you’re going to have to accept it. If a friend tells you, “I love Old Town Pizza” and you were looking to get some pizza, you’d probably give it...

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Pinfluencer – Track the ROI of Pinterest

Pinfluencer is a powerful tool that allows you to track realtime ROI, visits, visitors, atc. from specific pins on Pinterest. This is great news for companies and individuals who use Pinterest as a marketing method. Formerly, your best bet was to track the incoming...

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The Decision Making Process – Purchase

That's right, we're in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or purchase)...

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