From social media tools to viral videos to apps, it seems new marketing channels emerge every day. Consequently, marketers often feel the need to stretch existing campaigns to incorporate new popular channels. But through these efforts to maintain relevance, marketing...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Sometimes companies will try to refresh their brand by giving it a facelift or a complete re-do. Sometimes they get it right and sometimes they get it wrong. The examples below are ones that were trying to be fresh and edgy but now either come across harsh,...
A quick clarification: Regardless of what Dave's most recent post may have implied... I still work here. And now that fall classes have begun, I am learning from all angles. So the topic of this week's blog is... Databases Why you might want one? It is all too common...
Here are a few words... it isn't mass media marketing. Now here's a rant: If you haven't been living under a rock (a rock without 3G coverage), you are probably aware of the power of social media marketing. Essentially, the reason social media is such a powerful...
Friends, social media marketing is for real! Old folks like myself were hoping it was just a passing phase or a fad, but you’re going to have to accept it. If a friend tells you, “I love Old Town Pizza” and you were looking to get some pizza, you’d probably give it...
Enjoy this handy E-commerce infographic!
Pinfluencer is a powerful tool that allows you to track realtime ROI, visits, visitors, atc. from specific pins on Pinterest. This is great news for companies and individuals who use Pinterest as a marketing method. Formerly, your best bet was to track the incoming...
Let’s be honest here, your opinion doesn’t matter. I know you don’t like hearing it, but if you want to make money and be successful it doesn’t. Your opinion is wrapped up in a layer of personal filters, biases, and plain egotistical perceptions that are usually...
That's right, we're in the 4th part of a 5-part series talking about the consumer decision making process and especially the web-based side of the equation. Decision Making Process: Need recognition Information search Alternative evaluation Choice (or purchase)...