Great Example of Guerilla Marketing

Gulf News, the UAE's leading newspapper wanted to boost sales in their home country, which is no small task considering the generally accepted demise of newspapers. Their marketing company turned to Tim Horton's, a large coffee store similar to Starbucks due to the...

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LinkedIn Adds Better Targeting

LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...

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12 Consumer Trends of 2012

TrendWatch.com is one of your favorite places to find interesting (and quite accurate) consumer trends. They offer a free consumer trend brief for their blog followers, and this last December they offered a great post on the 12 most important consumer trends of 2012....

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A Little Design Goes a Long Way

I recently received an email newsletter from a company that I was interested in following in pure text format. No photos, no signatures. no graphics, and absolutely no reason to read it. Now, I am interested in finding out more about this company and the surely...

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A Short Intorduction to Augmented Reality

Augmented reality is a term that you're going to start to hear more and more of as the potential of the technology is realized and it becomes more and more of a marketing tool. The overarching concept of augmented reality is a digital, invisible-to-the-naked-eye world...

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