post Archives - OTM - Marketing Agency & Business Strategy

How Templating Saves You Time

One of the greatest things about WordPress is its templating power. You can install several base files and then an index.php file, and the whole site will autoload content, titles, images, and meta tags in through that one template. The benefit being that you can...

Positive Review Are Great – Until You Get Caught

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Reviews make a huge difference in today's world. Customers and prospects are consistently checking for reviews of products, services, and even individual service providers. You can't do a Google search for a company without seeing their average review rating. Amazon...

Using Custom Post Types in WordPress

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WordPress released the Custom Post Types option in Version 3.0 and since then it has become a favorite for WordPress developers whenever a piece of content doesn't fit neatly into the page or post column. They are one of our favorite tools over here so I thought I'd...

Facebook Lets You Schedule Posts!

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Facebook just released some exciting news today: you can now schedule posts up to 6 months in advance! We've waited for this feature for years, and until now it was only available with Hootsuite. Now, however, you can schedule posts for an exact date and time up to 6...

bit/ly reveals the best time to post links on Twitter & Facebook

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bit.ly, the link shortening website, just posted a blog detailing the best times to post a link to Facebook & Twitter. The results are very interesting, and not exactly what you'd think. The images are heat maps of the best times based on hour of the day and day...

Google+ Redesign, Instagram Buyout, and Facbook

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Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...

12 Consumer Trends of 2012

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TrendWatch.com is one of your favorite places to find interesting (and quite accurate) consumer trends. They offer a free consumer trend brief for their blog followers, and this last December they offered a great post on the 12 most important consumer trends of 2012....

Google+ Brand Pages

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A lot of people have been waiting since Day 1 to see brand pages become real on Google+, Google’s new social networking site. Unfortunately, they’re still in the works and we’re waiting to see what they’ll look like in real life. We recently caught a great post on...

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

How Templating Saves You Time

Positive Review Are Great – Until You Get Caught

Using Custom Post Types in WordPress

12 Consumer Trends of 2012

Growing a business
is hard and finding the
right partner matters.

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