AdWords campaigns need a fair amount of maintenance. In fact, neglecting to actively manage your campaign will end up costing you a lot of money over time simply from the extra cost per click that comes from a lower quality score, a lower CTR, and lower quality...
AdWords & SEO: The Match Made in Heaven
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
Paid Ads Provide 50% – 100% Boost in Traffic Over Organic
A new study the incremental difference between organic and paid ads revealed some a very interesting fact: even with a #1 organic Google ranking, paid ads result in a 50% increase in traffic. The relevance here is that it's often assumed that an organic #1 ranking...
Cost-Per-Click
Many of our customers come to us looking to work with them on Google Adword campaigns. While Adword campaigns provide great traffic, they are largely unsustainable in the long run as a primary source of traffic. With common Fort Collins keywords going for $1-$10 a...