Boost Conversion Rates with Product Images

Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text?* How about the fact that 40% of people will respond better to visual information than plain text?* It's no secret that people...

read more

The Cost of Free Plugins

As of today, there are 27,303 free plugins in the WordPress plugin repository. This isn't counting the thousands of plugins hosted elsewhere by authors who don't host their plugins with WordPress. Out of the 27,000 free plugins in the WP repository, I dare say that...

read more

Why price hikes really cost you business

It's old news by now that Netflix recently hiked their prices. They made the pricing decision to split their DVD and online programs into separate pricing for their customers, effectively resulting in a 60% price hike with little to no added value or reasoning for the...

read more

The 4 P’s of Marketing – Place

Today is the last of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last several posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...

read more

The 4 P’s of Marketing – Price

We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies.  In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...

read more

Is your domain on auto-renewal?

These days, it can never hurt to be too careful with your domain names. People out there base their livelihoods on snatching up valuable and highly-used domain names in order to turn around and re-sell them at a high price. You don't want this to happen to your...

read more