If you haven’t incorporated mobile marketing strategies into your business' marketing, now is the time. As the use of cellphones (specifically, smartphones) continues to grow, it is increasingly important for small business owners to adopt mobile marketing practices....
With the ability to purchase just about any product online, customers turn to the opinions of others to influence their next purchase. Whether they are shopping online or in a brick and mortar store, no one wants to be unhappy with their new purchase. Whether you are...
There's one thing that I constantly have to remind clients... YOU are NOT your TARGET AUDIENCE. What does that mean? It means that when you're determining how to market your business, product or service, you may have to step outside of the box in order to...
There’s a very strong correlation between the ability to sell and a business' success. You can have the perfect product or service, the most expensive and effective marketing campaign, but if you can’t sell you’re going to struggle. The president of UnderArmour...
Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text?* How about the fact that 40% of people will respond better to visual information than plain text?* It's no secret that people...
Any marketer knows that it's far easier to keep an existing customer than create a new one. Remarketing is all about capitalizing on this principle. But what exactly is remarketing? Put simply, remarketing is the practice of segmenting consumers based on how they have...
Why is the bottle transparent? Prior to the Pure Food and Drug Act of 1906 ketchup was especially difficult to produce for a long term use. The tomatoes had a very short season and would spoil very quickly. Heinz was able to produce a product that was preservative...
So often in marketing, companies tend to get into the competitive mindset. Listing off reasons why you're better than the other guys is always tempting. In fact, it's the obvious and normal thing to do. After all, if you can grab some else's business from right under...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...
Whether your product is a piece of software, or a manufactured, physical product, it needs some kind of support. Rather, the people who use it need support. A good portion of companies view support as a burden, rather than a service. Fully engaging your customers and...