People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it's stayed an integral part of us perhaps more than...
How Gymkhana can help your viral marketing
If you're into cars at all, (or maybe if you're not) you have probably heard of Ken Block. Ken is known world wide as the creator and yearly Youtube sensation of the highly popular Gymkhana videos. What you probably don't know is that that's not his real job, during...
Patent System – Good or Bad for Innovation?
There has been a lot of buzz that last couple of weeks surrounding patents and the fervor and attitudes that they create within multi-billion dollar organizations. It, again, brings up a very interesting question and moral dilemma: are patents good or bad for our...
The 4 P’s of Marketing – Product
We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last two posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...
What’s your differentiation?
Every business needs to be differentiated. Whether you’re a local eat-in restaurant that only serves hot dogs, or a multi-national corporation selling aesthetically pleasing MP3 Players and computers, you need a way to differentiate yourself from your many...
Push or Pull?
Push is when you ask your retailer to sell your product. Pull is when someone asks your retailer to sell your product. Most marketing campaigns will use both effectively to create a demand that meets supply and availability beautifully. However, some take a different...
How do you add value to your customers?
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....
What is a Brand?
Many people have asked, what exactly is "Branding" your company and why should I do it? A brand is a collection of elements that help define what your product is. Strong branding can be applied to new products and still carry all the connotations of the brand. Here...
Googles new product, Browser Size
Ever wonder how many viewers can see your full site without scrolling? Well Google has released a new product called Browser Size from its Google Labs department. This application overlays a map of different screen resolutions onto your site showing your the...